MEAWW.COM / ENTERTAINMENT / K-POP NEWS

Was NMIXX’s single 'O.O' LEAKED? Fans blame JYP Entertainment for ruining their debut

K-pop stans notice a pattern with girl groups debuting from JYPE as TWICE and ITZY fans complain about songs leaking from both groups in the past

NMIXX, the new girl group from JYP Entertainment, was about to make their debut in the industry only for fans of the group to find out that one of the two tracks from their debut album were leaked. On February 17, only days ahead of NMIXX’s debut, fans of the group reported a TikTok account that had allegedly leaked the upcoming single ‘O.O’ (O-period-O) from the rookie girl group's debut single album ‘Ad Mare’.

JYP Entertainment, one of the ‘Big 3’ labels of K-pop, seemed to have nailed the rookie group launch, with NMIXX recording amazing sales way ahead of the revelation of its members. As of July 2021, seven months before the date of NMIXX’s official debut, JYP had reportedly sold 60,000 copies of their physical debut single ‘Blind Package’ which was marketed as a limited edition song.

With the amount of faith JYPE fans have in the groups coming from the label, TWICE and ITZY fans are complaining about how the label is failing new fans. Meanwhile, K-pop stans on Twitter are wondering why the label cannot have one girl group debut in peace.

READ MORE

Stray Kids 'Oddinary': Stays upset with JYP Entertainment as they announce merch for 'USA only'

Jeongyeon's fans slam trolls for fat-shaming her at TWICE's LA concert: 'Get a life'

Was NMIXX’s ‘O.O’ song leaked?

While it is still unclear whether or not the song was really leaked, fans of TWICE and ITZY are calling out the staff responsible for the rookie girls' debut, blaming them for being casual about sensitive content from artists. The song was leaked on Twitter in two parts. User @/for2ningie not only released it but also dropped a video that seems like the leaked version of WayV duo Lucas and Hendery’s ‘Jalapeno’, which was halted from release after Lucas was embroiled in an allegedly fake dating scandal.

While fans on Twitter were calling out the account and reporting it for leaking NMIXX's upcoming song, fans of other girl groups from JYP Entertainment reported that the same had happened with TWICE and ITZY in the past. On the other hand, NMIXX is still set to make their debut on February 22 with their single album ‘Ad Mare’ and the lead single ‘O.O’, accompanied by the b-side track ‘Tank’. As of February 18, as if the girls did not have enough already, member Bae reported testing positive for Covid, which has led to a postponement of their debut showcase.

'It is very concerning'

Fans of Twice (Once) and ITZY (Midzy) are calling out JYP Entertainment for doing the same with both the girl groups in the past where ITZY's single 'Loco' was leaked. One fan said, "So a Twice’ song leaked even before LOCO happened & now NMIXX song. There’s someone in JYPE is leaking those songs unless it’s part of the company’s strategy I mean I don’t know but why it keeps on happening to their artists?" Another fan said, "Naurrr cuz i just heard nmixx debut (o.o) leaks on tiktok now pls delete those." One fan joked, "lmao i remembered loco got leaked too right before the cb and now nmixx's debut song got leaked. Jyp can't leak skz's song bcz Chan wouldn't let him touch his laptop."

Another fan said, "I'm actually surprised ppl think that is just a troll leaking a song. Jyp is doing this with all of their gg's, it's a good promo bc ppl feel bad abt them & stream later. Twice leak was A-F, itzy was Loco now nmixx. It's all for the hype & ppl to tune in & it looks like is working." Another concerned fan said, "I don't know but jype artist song leak is very concerning like first is the feels and loco now nmixx debut wtf happening on jype?" One angry fan said, "How tf the song got leak again and again? @jypnation plz fire the staff who’s responsible for this. For those who listened to the leak. Shame on you and that’s it."

One aespa fan said, "I feel bad of nmixx that their tt got leaked but wtf why antis dragging aespa? it's not their fault that other company want to recreate aespa but failed and y'all got disappointed." One anti-fan said, "Nmixx stealing every groups concept in the industry and now their song getting leaked they are the definition of a social experiment." One fan wondered, "Wait, i remember ppl saying loco by itzy was leaked before the scheduled release but was the leak rlly sounded like the song? Perhaps this whole nmixx thing is just a fake scenario by jyp so ppl will tune in more. But if its real then i feel bad for them…"