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Blackpink says 'Born Pink' comeback era is over, fans blame YG for 'minimal promotion'

Blackpink ends promotional events for album 'Born Pink' as they focus on tour, which begins from October 15

SEOUL, SOUTH KOREA: Blackpink's latest album 'Born Pink' topped every chart as soon as its debut. However, after only a couple of promotional events, the K-pop girl group has decided to wrap up the comeback and focus on the upcoming world tour that will begin with a Seoul concert on October 15. Fans are nothing but upset about the news since the group was never featured on stage shows, reality TV, interviews, or musical events during the promotional period.

The lack of buzz created by YG has led to many questions among the already upset Blinks. The second most streamed album on Spotify, 'Born Pink' is the second studio album by Korean girl group Blackpink. The studio album has eight tracks with mostly English lyrics. It was released on September 16, 2022, and just two weeks later, on September 30, the band announced that the 'Born Pink' era is officially over. They said, "Blink hello! We were so happy and had so much fun thanks to Blinks during this promotion. Our Blink who never changes and are always by our side giving us love and support~<3 Thank you for liking this album that we worked so hard preparing! Now it's time for our concert!! Blink, are you ready? We will start with Seoul concert on October 15th, 16th and we will be going to meet with Blink all over the world, so just wait a bit more! The days have became colder so please wear warm clothes and take care of your health!! Alright, we shall meet soon! Love you <3."

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Is Blackpink's label YG to be blamed?

Many fans believe that it is Blackpink's label that is rushing the schedules because the girls have not renewed their contracts with the company. Blinks waited two years for Blackpink's comeback and everyone had high hopes for it. However, only a limited number of promotional events were recorded during this era. Blackpink attended the Jimmy Kimmel show, one musical show, and an interview which is not enough according to the fans. BP's member Jisoo even came forward and spoke about a "big thing coming," which is yet unknown, as of now. Thus, K-pop fans are upset and are pointing fingers at the label. 

Blinks are certain that YG has something to do with the minimal efforts to promote the album. While the members have not renewed their contracts, this could hint at them leaving the label and starting again on their own. Thus, YG rushed the 'Born Pink' era and planned the concert tour. A fan of BP tweeted, "Manifesting blackpink not renewing their contract when it ends and leaving the companys so they can start one on their own and do as they wish while we see yg fall into bankrupt" 

'YG always rushes'

A fan tweeted, "When did it start ? can’t believe they didn’t bother to start a truely promotion". Another wrote, "Having the tour so soon after the cb is something they could’ve avoided by having the cb earlier. YG always rushes and scrambles at the end and blames a tight schedule for the lack of effort when they could’ve and should’ve prepared for it. No excuse is good enough". Another Blink wrote, "I agree. We were all waiting for this comeback but we never got a reality show, more music shows, more stages and more interviews. What a disappointment." 

A fan called the "underwhelming" while another tweeted, "We cannot call that a promotion tbh, that Kimmel perf was so boring and don’t even get me started with the poor lighting This era was totally lame, some songs managed to get the interest of many but the whole BORN PINK cb was as you say a disgrace.. 2 FUCKING YEARS". Another wrote, "My conspiracy theory still says YGE is doing the minimal because the girls will not renew with them. Get as much ROI as possible".

A fan posted, "I’m gonna always stand 10 toes down for and with the girls bc I’m a forever BLINK and they as a group and individually already get so much unprovoked hate however this era def was rushed but I’m assuming part of it is because of the tour and also YG….."