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Fans upset with SM for scheduling NCT 127’s ‘2 Baddies’ release on SAME DAY as Blackpink’s ‘Born Pink’

SM Entertainment announced that NCT 127's comeback will drop on September 16, the same day as Blackpink's

SEOUL, SOUTH KOREA: Third-gen K-pop groups are quite popular lately, not only in South Korea but around the world. With groups' popularity transcending borders, there is a lot at stake for groups and numbers are the only way in which idol groups can stay on top. Fans work hard to give groups the most number of music show wins and awards but when two big groups like NCT 127 and Blackpink clash, things will get brutal. Both Blackpink and NCT 127 made their debut in the year 2016 and now it seems like both groups will be going head to head in the biggest clash in K-pop history as they are set to release their new albums on the same day. 

Blackpink released their pre-release single 'Pink Venom' on Friday, August 19, which is already topping charts and breaking records as expected from the girl group. However, on the same day, SM Entertainment announced that the first fixed sub-unit of their 23-member boy group NCT, NCT 127 is going to make their upcoming comeback with their fourth full-length album, '2 Baddies' which comes almost a year after their last regular album, 'Sticker'. The catch is the fact that '2 Baddies' will be released on the same day as Blackpink's comeback album, 'Born Pink'.

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SM Entertainment announces NCT127's '2 Baddies'

YG Entertainment, the label managing Blackpink, announced on August 9 that the band will be releasing their second full-length album 'Born Pink' on September 16. This is Blackpink's first comeback album after their 2020 release, 'The Album', and clearly their most anticipated release. With Blinks (fans of Blackpink) being underfed with no new music over the past two years, this will make sure fans really go all out to make sure the album is a success. Now, 10 days after YG, SM Entertainment announced an NCT 127 comeback on the same day as Blackpink, and fans believe that the label was planning to sabotage the boy group.

Some fans of both Blackpink and NCT 127 saw red when they heard this with one saying, "NCT 127 AND BLACKPINK DROPPING FULL LENGTH ALBUMS ON THE SAME DAY NEXT MONTH?! BLINKZENS HOW ARE WE FEELING WHAT THE F**KKKKK." One more fan said, "They named it '2 BADDIES' bc the main baddies aka blackpink and nct 127 are dropping hits on the same day." Another fan said, "Blinkzens next month bc blackpink and nct 127 are having a comeback on the same day." One more said, "I think SM & NCT 127 is really confident about 2BADDIES because they didn’t bother to change the comeback schedule when it overlapped with BLACKPINK, the most anticipated kpop comeback."

'SM what were you thinking? It's going to be a bloodbath'

However, some NCT127 fans are enraged with SM Entertainment as they claim that the label was trying to sabotage the boy group. One fan said, "What the f**k bitch sm?? Blackpink and NCT 127 comeback on same date?????" One more fan said, "Why would nct 127 comeback the same day as blackpink they deserve better SM was sick for this." Another fan said, "Oooohhh… this will be an intense competition between Blackpink and NCT 127. Both debuted in 2016, both physical album monsters (not sure though on digital sales) but yeah we’ll see on the 16th." One fan said, "SM f**ing choose the same date as Blackpink. It’s going to be a war and a hella fight but if anything it’ll be a good fight. 127zens get ready with all you have cause we have to go all out for this comeback! It’s going to be hard."

One more fan said, "SM WHAT WERE U THINKING? BP AND NCT 127 THE SAME DAY? THIS IS GONNA BE A BLOODBATH FOR REAL." Another fan said, "You've GOT to be kidding me. What the actual heck with SM! They seem like they are constantly trying to sabotage NCT127. I've been seeing promos for BP's cb for a month now. NCT 127 got one pic and a small teaser AND date announcement all in one freaking day. A MONTH before its release!" One fan said, "SM's timing is the WORST." Another responded, "Sabotage NCT 127" couldn't say it better. And mind you, this is the first comeback of BP in like 3 years, you can imagine how hyped it is. They could have waited till Monday for the release of the '2 Baddies'... Last year was Chuseok holiday, this time is this... so disappointed."

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