Enhypen set to become million sellers as 'Dimension: Dilemma' surpasses 900k sales
Days before the release of their upcoming full-length album, 'Dimension: Dilemma', HYBE's fourth-generation rookie group Enhypen has been drawing a lot of attention to themselves. The group has been trending on Twitter every other day with the release of concept photos and teasers in the run up to the album.
The last recorded pre-order news from Belift Labs, HYBE's subsidiary label that manages Enhypen, said the group achieved the title of half-million sellers when the group recorded 600k pre-orders days after the album's announcement.
Now, five days before the release of the album, Enhpen is on its way to becoming a million-seller as the pre-orders of the album have surpassed 900k units.
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Enhypen records 900k pre-orders
Enhypen has recorded a new high with their upcoming album as the group records a whopping 900k+ pre-orders. According to Stone Music Entertainment and Genie Music, the official distributors for Enhypen, pre-orders for Enhypen's first studio album has reached 910,000 units. The group has recorded such a huge number in terms of sales within three weeks since their pre-orders began on September 17.
The last album released by Enhypen, 'Border: Carnival', which was their second mini-album, recorded 450,000 pre-orders, which is half of what the group has now achieved with 'Dimension: Dilemma', proving their tremendous growth in the K-pop industry. Not only in terms of sales but also in terms of views, Enhypen is showing a lot of growth.
The preview video for the album that was released on October 6 recorded 1.5 million YouTube views within 24 hours, spurring more curiosity among global fans for Enhypen's upcoming release.
About 'Dimension: Dilemma'
The group announced that their first full-length album tells the story of boys entering a hyper-dimensional world where values collide. Since their debut, the boys have been trying to tell a story with their songs. This album will see them grow from the young boys they were in their past selves as they now face a dilemma that will help them find out their desires for the first time.
Enhypen has announced the tracklist of their album and the song 'Tamed-Dashed' will serve as the album's title track. With the song, the group poses the dilemma to Engenes: "Will you be 'tamed' by desire?" or "Will you be 'dashed' by desire?"
The song is about boys who experience everything a young boy in love would, as they reveal the contradictions and conflicts of various desires in their lives and an absence of dilemma that makes them feel embarrassed and anxious.
The album, 'Dimension: Dilemma' by Enhypen will be released on October 12 at 6 pm KST (5 am ET.) Following the release of their album, the group will perform the title track on a comeback stage on Mnet at 7 pm KST (6 am ET) on the same day.