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Enhypen 'Dimension: Dilemma': Band sets personal sales record with 600K pre-orders

Within 6 days of announcement, 'Dimension: Dilemma' has already seen 600K pre-orders
UPDATED SEP 23, 2021
Enhypen's 'Dimension: Dilemma' already has 600K pre-orders (@BELIFTLAB/Twitter)
Enhypen's 'Dimension: Dilemma' already has 600K pre-orders (@BELIFTLAB/Twitter)

With the initial September release of the album being pushed to October due to six of the seven members of the group testing positive for Covid-19, fans of the rookie boy group Enhypen were disheartened. However, fans are now bursting with excitement as Enhypen records a new personal best in terms of sales.

With so much pent-up frustration and concern for the health of the boys, Engenes have exercised all of it on the new album sales as 'Dimension: Dilemma' marks Enhypen's personal best pre-ordered album. After the members got an all-clear from the Korean Health Department, Belifft Lab, the subsidiary company of HYBE that manages the activities of Enhypen announced the release of their first studio album on September 17. Starting that day, the pre-orders for 'Dimension: Dilemma' were opened.


Enhypen to make October comeback with 1st full-length album 'Dimension: Dilemma'

Enhypen posts pic with all members post Covid-19 recovery, fans say 'babies are back'

Enhypen will release their first full-length album on October 12 (@ENHYPEN/Twitter)

Pre-orders increase by 150K

As of September 23, six days since the announcement of the album, Enhypen recorded a total of 600,000 pre-ordered copies and counting. According to Stone Music Entertainment and Genie Music, the official distributors of Enhypen albums, the pre-orders saw an increase of 150,000 copies (compared to their last mini-album sale) within six days of its announcement which is a new record for Enhypen.

The last release from Enhypen was their second mini-album, 'Border: Carnival' which was released in April of 2021. As the fate of 'Dimension: Dilemma' has it, 'Border: Carnival' recorded a total of 450,000 pre-ordered copies within six days. This again was 150,000 copies higher than their debut mini-album 'Border: Day One' which took 21 days to reach 300,000 pre-orders.


Enhypen's organic success

Coming from a popular company like HYBE where the group Enhypen sees BTS and TXT as their seniors, Enhypen is showing steady growth as they organically increase the number of sales with every new release. With so much competition around them, Enhypen has set their personal best record and showed the power of a fourth-generation idol group as they raise the stakes.

The album 'Dimension: Dilemma' will be released digitally on October 12 and has three versions or concepts. The purple and green concept is called Scylla, while the orange and green concept is called Odysseus and the blue and green concept is called Charybdis. The pre-order of the album is priced at $24.95.

Enhypen records a total of 600K sales for their first full-length album (@ENHYPEN_JP/Twitter)

First mood board released

The first mood board for their purple and green concept, 'Scylla', was released at 12 am KST on September 22 (11 am ET, September 21) The 'Scylla' mood board was released in three versions. Fans were able to see three different images that portray agony as one image shows a zoomed-in glimpse of a colorful chandelier.

The second mood board had the sound of many coins dropping in the background as Sunoo is seen holding one coin in his hand in the image. Finally, the third image is reminiscent of an ancient mural from a temple. These images have been drawing a lot of attention from fans as Engenes expect Enhypen to make a power-packed comeback.