2022 Brand of the Year awards: Winners list has Blackpink Jennie, SHINee Key and Seventeen
SEOUL, SOUTH KOREA: With 2022 coming to an end soon, the year-end award shows are finally starting. We first got details of The Fact Music Awards 2022 which will kick off the K-pop award shows of the year. And now, the 2022 Brand of the Year awards took place on Sunday, August 28, and honored the likes of Blackpink’s Jennie, SHINee’s Key, Seventeen and more.
Brand of the Year awards is a ceremony hosted by the Korean Consumer Brand Committee and Korean Consumer Forum. They take into consideration the brand reputation of Korean celebrities including K-pop idols and actors who influence the consumer preferences of different brands. The entertainment category of the 2022 Brand of the Year awards accurately awarded popular groups who have been much loved by the general public at the moment including (G)I-DLE, Seventeen and IVE.
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2022 Brand of the Year award winners
While the Brand of the Year isn’t about acknowledging artists’ talent, K-pop fans still celebrate the wins as their nominations and wins confirm the artists’ popularity and influence in South Korea. The aftermath affects brand deals, ambassadorships, commercials and modelling gigs. These wins or acknowledgements predict product sales and social media engagement which help brands gauge what the consumer wants and which celebrities to rope in.
This year's awards gave out daesangs (grand prizes) to (G)I-DLE, Seventeen, Jennie, Girls’ Generation’s Taeyeon, IVE, DKZ, Tempest and more. The award show which also coincided with the MTV VMAs 2022 led to Blackpink and Seventeen winning two awards at two different events on the same night which had fans proud.
Check out the full winner’s list below.
Boy group - Seventeen
Girl group - (G)I-DLE
Promising boy group - DKZ
Promising girl group - IVE
Rookie boy group - Tempest
Rookie girl group - Viviz
Rookie soloist - Choi Yena (ex-IZ*ONE)
Crossover team - Forestella
Versatile male artist - DinDin
Versatile female artist - (G)I-DLE’s Soyeon
Male soloist - Lim Young-woong
Female soloist - Girls’ Generation’s Taeyeon
Male vocalist - Paul Kim
Female vocalist - Younha
Male advertising model - Lim Young-woong
Female advertising model - Blackpink’s Jennie
Male idol entertainer - SHINee’s Key
Female idol entertainer - Lee Mijoo (ex-Lovelyz)
Male entertainer - Yoo Jae-suk
Female entertainer - Jang Do-yeon
Actor - Son Seok-gu
Actress - Kim Tae-ri
Promising actor - Kim Min-kyu
Promising actress - Seol In-ah
Idol actor - DKZ’s Jaechan
Idol actress - Kim Sejeong (ex-I.O.I and gugudan)
Rookie actor - Bae Hyun-sung
Rookie actress - Cho Yi-hyun
Male comedian - Kim Yong-myung
Female comedian - Lee Eun-ji
Versatile model - Joo Woo-jae
Entertainer - Oh Eun-young
Radio DJ - Red Velvet’s Wendy for ‘Wendy’s Young Street’
Hot icon - Joo Hyun-young
Best couple - Hong Hyun-hee and Jason
E-sports team - T1
Athlete - Park Sae-ri
Player - Son Heung-min
Youtuber - Davichi’s Kang Minkyung
YouTube comedy channel - ‘Shootbox’
Reality show - ‘I Live Alone’
Weekend show - ‘Hangout With Yoo’
Sports and entertainment show - ‘Kick A Goal’
Online entertainment show - ‘MMTG’
Talkshow - ‘Yoo Quiz On The Block’
