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Lillies ask YG to answer them as they skip US promos for Blackpink Lisa's 'Money'

YG Entertainment tried to pacify Lillies (aka Lisa fans) with a dance performance video for her track 'Money' but her fans want more promotions
UPDATED OCT 11, 2021
Lisa's fans ask YG Entertainment to get 'Money' more radio spins and promote the song well in the US (@lalalalisa_m/Instagram)
Lisa's fans ask YG Entertainment to get 'Money' more radio spins and promote the song well in the US (@lalalalisa_m/Instagram)

Fans of K-pop groups know how important it is that their activities are promoted globally by all the teams involved in the publicity blitz around each album, even if they are solo projects by group members. This ensures these artists get the global recognition they deserve. With Blackpink's Lisa releasing her first solo single album with 'Lalisa', the album was an overnight success despite the meagre promotion it received, limited to South Korea alone. The same cannot be said for Lisa's B-side track from the album, 'Money'.

Lisa's fans, both Lillies as well as many Blinks, have asked many questions about why Blackpink's label, YG Entertainment, has done so little in terms of promoting their artists, especially Blackpink members for their respective solo projects. There was massive outrage when Lisa was stopped from attending Paris Fashion Week despite her being in France at the time while other members of Blackpink attended their respective events to promote their brands. Since then, fans of Lisa have been keeping their eagle eyes on YG Entertainment to make them change their ways. The label has recorded a huge fall in their stocks since fans decided to punish the label for 'mistreating' Lisa.

The problem with YG Entertainment: Mistreatment of Blackpink's Lisa's raises questions

Blackpink's Lisa sets Guinness World Record with 'Lalisa', fans ask YG to do better


Dance performance video for 'Money'

Now that YG Entertainment has upset Lisa fans so much about their mismanagement of Lisa and wasting her time in Paris, the label has dropped more promotional content to pacify enraged fans. On October 10, YG Entertainment released the performance video for Lisa's B-side track, 'Money.' The video started doing extremely well on Blackpink's YouTube channel with over 6 million views on it under 17 hours since its release.

Fans started talking about how amazingly Lisa did in the video as she and the dance crew performed the song with so much energy and confidence that comments on the video saw one fan saying, "She is an asset. She can actually establish her own empire. That is why YG didn't allow her to go alone in a big event because YG is scared to lose her," while another said, "Lisa is the next generation kpop idol. She is ultimately talented. Her dancing talent is unstoppable. Her flexes are breath taking. She truly is a futuristic k-pop artist, and my role model."

Watch Lisa do the 'Money' dance here:


'Promote "Money" in the US'

Although the YouTube comments of the performance video saw positive feedback and appreciation for Lisa, Twitter was full of fan tweets lashing out at YG Entertainment for barely promoting the song, 'Money' in the United States. Ever since its release, the song has not been promoted by the label in South Korea. But fans did expect more from Lisa's US promotions. With limited number of radio spins and almost no active promotions, 'Money' has been charting worldwide but without radio play, this has not been enough for 'Money' to appear on Billboard Top songs charts. Fans are now saying that Lisa deserves more promotion for the song as they express their disapproval og YG continuing to mess up Lisa's album promotions. One fan said, "PROMOT MONEY YOU USELESS FVCKER!!!" as a response to their tweet regarding the performance video of 'Money'. Another fan said, "Why wasn’t it posted on blackpink’s official accounts?" One fan requested, "Can you put some effort on sending it to radios? Thanks!"

One fan was sarcastic as they said, "After problems reach the crisis stage, I see what you’re doing, keep it up cause we are keeping an eye on you ey." Another fan said, "Y'all, Idk but, why the heck they've posted this just rn when they can actually do it since the very beginning of Lisa's solo? Remember Lisa's # that made them literally 'DROP SOME MONEY' because of their mistreatment to Lisa? Lol I can't really stand your company." One fan asked the label to be fair with Lisa saying, "Because of Lisa i followed KPOP...if you can respond quickly for the other members of Blackpink to correct an issue, YOU SHOULD DO THE SAME WITH LISA."

Fans of Lisa tried to take matters to their own hands as they discussed what they themselves could do to get more promotion for Lisa's single, 'Money.' One fan asked, "Interscope, send Money to radio stations, Lisa is your artists, it's your obligation to promote her in the US." One fan said, "Money have 70 spins on US POP RADIO, the song need 1000 spins for 1 billboard point." One fan asked, "Please can you tell US what can we do to put Money in more radios? UMG, YG and Interscope are not moving even when the song is viral on Tiktok." One fan said, "We've been all of doing that & asking her labels to move too, but they won't respond. Streams increase & the song going viral among gp on tiktok now too just happened & what little radio play MONEY got was thanks to fans. What we're trying to do is get the attention of her labels."