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Who is Stormi Steele? 'Love and Marriage: Hunstville' star uses cayenne pepper in hair care brand

Stormi Steele's journey from modest origins in her lovely native state of Alabama to earning more than $21 million during the pandemic will motivate everyone who hears her story
PUBLISHED APR 8, 2023
The hair treatment line Canvas Beauty was founded by Stormi Steele, who got the idea while experimenting in her kitchen (Instagram/canvasgirlbeauty)
The hair treatment line Canvas Beauty was founded by Stormi Steele, who got the idea while experimenting in her kitchen (Instagram/canvasgirlbeauty)

HUNTSVILLE, ALABAMA: When it comes to reality television, love is frequently the foundation of many plots. Breakups, first dates, weddings, divorces, and allegations of infidelity are all featured on a variety of programs. 'Love and Marriage: Hunstville' shows Melody and Martell Holt, Kimmi and Maurice Scott, Marsau and LaTisha Scott, Destiny Payton-Williams, and Tiffany and Louis Whitlow's love affairs. Stormi Steele played Melody's friend in Season 4 of 'LAMH,' and fans had a lot to say about the OWN Network program cast member.

The initial six cast members are all returning for the new season. This includes Melody Shari and Martell Holt, who are now separated, along with married couples Kimmi and Maurice Scott, and Marsau and LaTisha Scott. Last year's new pair, Tiffany and Louis Whitlow, will return, as well as recently confirmed major cast members Stormi, her husband Courtney Beasley, and Tisha's cousin Keke Jabbar.

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Who is Stormi Steele?

Stormi, the CEO/Founder of the famous natural hair care business Canvas Beauty Brand, appeared on 'Hip Hop & Enterprise' to retrace her path from natural hairdresser to multi-million dollar hair care empire owner. Stormi's tale will inspire all who hear it, starting with her humble origins in her lovely native state of Alabama and ending with more than $21 million in income during the pandemic. She remembers having visions where she thinks God established the germ of her company inside of her and would give her ideas that ended up making her brand release a product with enduring effects.

What happens when you mix cayenne pepper and hair products? CEO Stormi brings you a formula for success. Stormi is from Alabama and pursued her cosmetology license before becoming a famous hair stylist and shop proprietor. She started to develop her skills by establishing her own E-commerce company and launching her own hair care line, Canvas Beauty. Canvas Beauty concentrates on helping customers develop stronger and healthier hair by offering serums, shampoos, conditioners, and other products. The line's signature component is cayenne pepper, which Stormi discovered in a dream. She's used it to reactivate dormant hair cells, mend scalp maladies, and even cure alopecia!

Stormi pursued painting at Mississippi State University in the late 2000s. She had a lot of scholastic duress and ended up dropping out with less than a year to go to seek her cosmetology license. Stormi still wanted to integrate what she learned in college and tie it into the moniker of her company. She chose Canvas Beauty because it enabled her to interact with her clients and truly allow their hair development path to be what they want it to be.

Stormi chose to pursue an intense fantasy that came to her in college in 2010. Stormi pulled out with only 23 credit hours remaining to finish her degree and a 3.7 GPA to seek a license in cosmetology. When Stormi chose to leave Mississippi State, she pursued a cosmetology license. Her family was adamant that she remain in school because they thought it was the best path to success. However, she understood that completing college would be detrimental to her mental health. Stormi relocated to Huntsville, Alabama, with only $800 in her wallet to begin a new life. She was able to get a position at a salon within a week and began promoting her brand to everyone who walked in. Despite the fact that she was not operating her own salon, she was still required to pay the owner 40% of her profits.

Stormi had a dream about using cayenne pepper at the same time she dreamed about formally launching her company. She wished to develop a serum that would change hair development. She wanted to be able to assist everyone with their hair development path - from someone coping with alopecia or hormonal imbalance to someone fighting worry and hair thinning due to age. Furthermore, she settled on cayenne pepper after studying a range of ingredients. Cayenne pepper is an extremely effective component because it provides numerous advantages, including skin hydration and increased blood flow, which leads to hair development.

In 2021, Canvas Beauty Brand continued to make record sales and extended its customers to a worldwide audience of hair care enthusiasts who have all made the pledge towards stronger, healthier hair. Instead of simply enjoying the millions from her hair care empire, Stormi discovered a useful way to give back. Stormi is devoted to assisting other optimistic moms to conceive through IVF therapy. She herself gave birth to her boy after years of battling to bear full-term.

Stormi is leaving a legacy and instructing other "Dream Girls" to do the same by operating her hair business, rearing her family, and continuing to pay it forward through sincere charity.



 

Stormi's mother exposed Melody

Stormi's mother exposed Melody in 2022 after her daughter was suspected of secretly recording a private discussion between the women. Melody and Stormi were cordial on the show, but after a 2022 episode broadcast, their relationship began to fray. Melody charged Stormi with the utmost invasion of privacy. Melody went to Twitter to accuse a cast member of secretly recording a conversation in her house without her consent or awareness.

Fans naturally assumed Melody was talking to Stormi, given that a recent episode showed the women shooting a scene together in Melody's house. Stormi and her mother, Bettie Steele, were not pleased with the allegations leveled by admirers. Melody was slammed in the remarks section of the Straight No Chaser Facebook group by the two.

"Do you think Melody likes Stormi for real?" Bettie questioned one fan. "Mel been moving sideways for a moment with Stormi," she later wrote. "She never wanted Stormi on that show from the beginning. Huntsville is a small town and people run in the same circle, so be careful of who you run your mouth to."'

When another 'Love & Marriage: Huntsville' admirer inquired about Stormi's mother's whereabouts, Bettie responded, "I’m not insinuating anything. I don’t write in riddles. I am stating it clearly. It’s always the same ones who jump on here like Captain Save a Garden Tool when they think Melody has an issue with someone."

Stormi Steele then addressed her mother, exclaiming, "Ma!!! Since I was a little girl, you’ve always told me how you felt about my friends, even when I didn’t see it. I’ve always prayed you were wrong. Today I have the same prayer most times, almost always you were right…but maybe this time is different. Let’s hope so."

Stormi's mother replied, saying that she has never been incorrect about either of her daughter's friends since she was a kid. "It’s the same, I been warning you since day one. I haven’t been wrong yet."

Melody reacted to the drama on an Instagram Story, stating that she was not speaking about anyone who had visited her house.

New episodes of 'Love & Marriage: Huntsville' will premiere on OWN on Saturday, April 8, at 8 PM ET/PT.

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