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What is Norvina's net worth? Meet the president of Anastasia Beverly Hills, a beauty brand worth $3B

The beauty Moghul makes an appearance on this week's episode of 'RuPaul's Drag Race'
PUBLISHED MAR 26, 2021
Norvina is worth millions (@norvina/ Instagram)
Norvina is worth millions (@norvina/ Instagram)

One of the most exciting things about 'RuPaul's Drag Race' other than the queens showing off their charisma, uniqueness, nerve and talent is the many guest judges the show sees along the way.

Over the past 13 seasons, All-Stars and spin-offs, the show has garnered quite the fan following among celebrities and has collaborated with a range of brands over the years. One such brand is the famed Anastasia Beverly Hills, one of the top-selling beauty brands in the world. Apart from the grand prize, the winner of 'RuPaul's Drag Race' wins a one year supply of said cosmetics and if the show is proof of anything, it's that drag queens go through quite a bit of makeup!

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On the latest episode of the show, we see none other than Norvina, the president of Anastasia Beverly Hills judge the mini-challenge, where the queens have to create a YouTube-style tutorial using the latest line of makeup by the brand, Norvina, which happens to be named after her. The queens are paired off in teams, where one person does the narration while the other put on their makeup while standing behind them. As always, the queens ham it up and have everyone in splits, including Norvina herself. So who exactly is the makeup Moghul? Here's what we know about her.

Norvina's real name is Claudia Soare


Born Claudia Soare, she goes by the name Norvina. She is the daughter of Anastasia Soare and Victor Soare. Anastasia was to name her daughter Norvina, but since it wasn't a Romanian name, she was not allowed to do so, however, Norvina has adopted it as her professional name. Apart from running the beauty brand, Norvina was also an assistant host on social media influencer James Charles' YouTube series, 'Instant Influencer'. The brand, Anastasia Beverly Hills, has an entire makeup line named after Norvina, and its one of their most sought out products, with multiple palettes to its name.

She is the president of Anastasia Beverly Hills


Anastasia Soare, who started off as an esthetician when she and her daughter moved to the USA from Romania, quickly made quite the name for herself, after she developed a technique to create eyebrow shapes that matched facial structures. Even back then, her clientele included the likes of Naomi Campbell and Cindy Crawford. She later launched her brand, Anastasia Beverly Hills or ABH in 1997, which has gone on to become a globally recognized brand, and is reportedly worth $3 billion and has an operating income of $200 million. As reported by Distractify, Norvina has worked her way to the top, seeing that she took on an array of roles at the company, starting at the front desk, before working with sales and marketing.

Her net worth is...


Ask any beauty enthusiast about the brand Anastasia Beverly Hills and they'll let you know that it's a household name. So, it comes as no surprise that Norvina's net worth is rather massive. As reported by Pop Buzz, the company president is worth $20 million, while her mother Anastasia, the founder of the brand is worth $1.2 billion.

Catch 'RuPaul's Drag Race' Season 13 on VH1. For more information, check your local listings.

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