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'NMISS'? K-pop fans ask why JYPE is messing up NMIXX as first comeback too gets poor reception

While NMIXX has often been applauded for their live vocals and dance covers of other groups' songs, their own songs have been a hit and miss

SEOUL, SOUTH KOREA: Till 2021, fans have always been able to depend on JYPE to give us the perfect K-pop groups. Since their inception, every single group of theirs have been talented and succesful. Even non-fans know about their groups like Wonder Girls, 2PM, Miss A, GOT7, TWICE, DAY6, Stray Kids and Itzy. But this year has been a miss for them as they keep messing up their newest girl group NMIXX. Their debut was dubbed as the 'worst K-pop debut' by reputed UK news outlets. And, unfortunately, their first comeback has not fared any better.

JYPE is one of the Big 4 K-pop Labels (SM, YG, HYBE, JYPE) and their groups alway lead K-pop. However, when we talk about monster rookies of 2022, NMIXX has not been part of the discussion with mid-sized agencies' groups like IVE and STAYC taking the spotlight along with aespa and NewJeans. But what is the most unfortunate is that the members of NMIXX are actually good singers and dancers as they often go viral for their covers. But their own songs have been less than satisfactory making fans wonder if JYPE is sabotaging them or is getting too comfortable with their Big 4 K-pop Label privilege which will anyway guarantee a moderately successful release for NMIXX.

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Majority of fans disappointed with NMIXX

In August, fans were excited when NMIXX annonced their first comeback with the album 'ENTWURF' and its lead single 'Dice'. But on its release on September 19, the response has been mixed with fans hyping it up and the rest of K-pop Twitter being disappointed. Knetizens who tried to give NMIXX a second chance due to JYPE's past stellar reputation left comments like, "The song is such a damn disappointment." Another said, "The song is seriously so bad... They're all so pretty and talented but they should be getting better songs." JYPE's girl groups have all perfected the dance pop and bubblegum pop genre but NMIXX's take on noise music doesn't seem to be working as one Knetz observed, "They feel like a boy group cover group."

'Not Big 4 vibes'

Majority of K-pop Twitter agreed that if NMIXX changes their style to suit their vocals and image, they would get a better reception. 'Dice's choreography was labeled messy while fans were unhappy with the biasness as some members got more screentime than others. One Knetz commented, "Even the b-sides were better... Can they just give them a singing song isnteadㅠ Their vocals are good but why aren't they leveraging on it?" Another user was brutal, "Nmiss bc their songs keep on missing." One added, "Even aside from song, the mv is so cheap. the styling and sets are giving very much...not big 4 vibes..."

However, some fans liked the comeback. One fan posted, "NMIXX 'DICE' MV IS A WORK OF ART." Another fan tweeted, "Korean media articles calling nmixx as "all ace group" and they're not wrong. from visuals, vocals, raps and choreography? they ate, devoured and slay this comeback."

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