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Nature's Wild Berry comes under fire as 'Shark Tank' fans call taste-altering 'miracle' berries 'silly thing'

Nature's Wild Berry's 'miracle' product can turn any sour, tangy, or bitter dish into a sweet one, without the harmful effects of sugar

LOS ANGELES, CALIFORNIA: In the latest episode of ABC's 'Shark Tank' Season 14, entrepreneurs Hank Watt and Juliano Bonanni showcased their business, Nature's Wild Berry, to the Sharks in the hopes of securing a game-changing investment. Their pitch centered around their unique product, which they claimed to be a superfruit capable of turning any sour, tangy, or bitter dish into a sweet one, without the harmful effects of sugar. Hank and Juliano believed that nature has a solution for everything, and their "miracle berries" were the answer to the problem of unhealthy sweeteners.

The berries contain a glycoprotein that alters the taste buds' perception of flavors, making everything taste sweet. Though their product is currently available on e-commerce sites like Amazon and Walmart, Hank and Juliano hoped to expand their business into physical stores with the help of a Shark's expertise and resources. The Sharks were intrigued by the concept and eager to learn more. Let's find out how the duo fared as they presented their business to the investors.

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Hank Watt and Juliano Bonanni, the dynamic duo behind Nature's Wild Berry, entered the Shark Tank with hopes of securing a deal that would take their business to new heights. They started their pitch by introducing the Sharks to their unique product: a miracle berry that can transform any sour, tangy, or bitter food into a sweet and delicious treat. To demonstrate, they offered the Sharks a lemon to try after consuming the magic berry. Lori, the first to try it, was amazed by the experience, exclaiming, "Oh my god! It tastes like orange!" The founders went on to explain the benefits of their product, highlighting how it can aid in weight loss and controlling Type-2 diabetes. They also revealed that their travel jars were their best sellers, priced at $26.99 each. However, the Sharks were quick to point out that the price was not sweet enough, given the manufacturing costs of just $2 per jar. Despite this, the founders projected sales of $340,000, with an expected revenue of $500,000.

Kevin showed a keen interest in the product and offered to invest $80,000 in exchange for a royalty of $5 per unit until he received double his investment. Daymond, too, expressed his desire to invest, offering $80,000 for 30% equity without any royalty. However, Kevin changed his offer to be more competitive, proposing $80,000 for 20% equity, but still maintaining his royalty. Lori was also interested in investing, offering $80,000 for 20% equity, but with the caveat that the jars had to be sold at $3 until she received her investment back. While Barbara thought the product was too "whacky" for her taste, the founders were thrilled to receive multiple offers from the Sharks. After much consideration, they decided to accept the offer from Lori and Mark, who agreed to invest $80,000 for 20% equity at $3 per unit. The duo was ecstatic to have secured a deal and was excited to take their business to the next level with the Sharks' expertise and guidance. With a sweet deal under their belt, the founders were ready to take on the world with their magic berries and continue to help people make healthier choices.

'Very pricey'

The appearance of Nature's Wild Berry on a recent episode of 'Shark Tank' generated mixed reactions from viewers. While some were fascinated by the concept of a berry that can turn sour, tangy, or bitter foods sweet, others were critical of the product's pricing. Several viewers took to social media to express their disappointment with the price of the product. The travel jars, which were showcased on the show, were priced at $26.99, which many felt was too expensive for a small jar of berries. One Twitter user commented, "Just eat fruit. No needed additions. Sorta a silly thing." while another sarcastically said, "My whole life I’ve wanted nothing more than for a lemon to taste like an orange." Redditors too expressed their opinions on the product. One said, "This just feels like such a hard sell especially at the price point…….."  while another pointed out, "mberry does it way better anyways". Some said, "This would be about the tenth different kind of berry that has been endowed with the title of "miracle berry"". One comment really stood out from the rest. They said, "It will not surprise me if this deal does not close after due diligence as there is so much competition out there. " 

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