Eat Your Flowers on 'Shark Tank': Meet Loria Stern who founded LA's original edible flower bakery
LOS ANGELES, CALIFORNIA: Eat Your Flowers is a bakery that creates flower-themed pastries, desserts, and other baked goods. Loria Stern, the founder, is expecting to secure a deal for her company in the upcoming episode of 'Shark Tank.'
Eat Your Flowers creates pastries and desserts for various events and seasons. It would not be incorrect to describe this as an edible floral company. Loria will appear on 'Shark Tank' Season 14, Episode 15, and approach the Sharks for "$-" in order to expand her company. Before we see Loria pitch her business to the Sharks, let's learn more about the founder and the nitty-gritty of the company.
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What is Eat Your Flowers?
Loria Stern founded the Flower Pressed Shortbread Cookie, which is handcrafted with delicious flowers and spices pressed into shortbread.
Loria's diverse hobbies led to the creation of the cookies. Loria was on her path to becoming a competitive tennis player when she was younger. Her concern for her health sparked an interest in the healing qualities of plants. She abandoned tennis as an adolescent to pursue an education in the visual arts, following the path of her artistic family. She was gifted and accomplished.
Loria grew up in a cabin on a California farm with fields bursting with wildflowers as far as the eye could see. Her passion for plants was rekindled, and she enrolled in a Medicinal and Edible Plants program. At the time, she was pursuing a career as a pastry maker. Initially, she adorned her cakes with blossoms. Then she figured out how to get the most taste and color out of the flowers and applied it to the unbaked biscuits. She discovered that some blooms wilt in any heat, others lose color and produce an attractive nostalgic, faded appearance, and still, others have the colors brighten and increase when heated.
Then a chance presented itself. In honor of Georgia O'Keeffe, an acquaintance was throwing a party with a "Flower Power" motif. It's the ideal setting for the visual artist-amateur botanist-pastry maker to debut her flower-pressed cookies.
Loria only uses natural components of the highest quality: herbs, edible flowers, vanilla chocolate, salt, eggs, butter, cane sugar, and organic flour. Chamomile, lavender, nasturtiums, bachelor buttons, calendulas, and violas are among the culinary flowers. Loria grows some of her own flowers and sources all of her components locally. Each cookie, about the size of a silver dollar, is handcrafted with affection and care.
The options available in flower-pressed cookies are Gluten Free Chocolate Chip Cookies, Gluten Free Vanilla Shortbread Cookies, Vegan Shortbread Cookies, Gluten Free Raspberry Rose Shortbread Cookies, and Shortbread Cookies. For flower-pressed cakes and pies, customers get to choose among Foraged Flora Chocolate Tart, Adaptogenic Mushroom Chocolate Tart, Passion Flower Pie, and Vanilla on Vanilla Cake (custom-made and multi-tiered).
Who is the founder of Eat Your Flowers?
Loria Stern is from the tiny community of Ojai in Southern California. Loria had a passion for cooking since she could balance on a kitchen bench. She grew up farming and cooking, and she was the child who requested the bran muffin at the donut store (she never liked treats that were too sweet). Loria spent her childhood visiting hippie schools, where she was instilled with a passion for the environment at an early age. Loria was also a professional tennis player; at the age of 12, she was rated first in the United States for her age group. She moved on to play Division 1 college tennis before moving on to professional competitions. She was always preparing for herself and her pals at the time.
Loria did not begin working in the culinary business until 2010, but her passion for working with her hands and preparing for others was evident. Instead of completing cooking school, she honed her culinary abilities by working in bakeries, cafés, high-end eateries, and hotels.
Loria Stern began taking adult education courses called "Medicinal and Edible Plants" in 2011, where she learned about foraging and the healing potential of plants. She began merging her cooking abilities with the botanical information she was gaining. Her customized designs were being posted on Instagram at the same time. Her art was featured in Vogue Magazine in 2016, and she gained over 30,000 fans overnight. Fans began inquiring where they could get her sweets, so she began selling them on her website. She got over 20 orders on the first day she listed her goodies. Since that day, her company has developed into a thriving baking enterprise with four full-time employees. She is still expanding her company, creating a cookbook, and proposing a TV program. This industrious lady is in for some exciting times!
Where to buy Eat Your Flowers from?
The edible flowers used in this brand's goods are obtained from local fields in California. The product is made with organic wheat, organic sugar, organic eggs, organic chocolate, and organic edible blossoms. Cookies can cost between $50 and $70. Customers can buy Eat Your Flowers goods directly from the Eat Your Flowers website.
Where is Eat Your Flowers now?
Loria is a well-known and well-respected cook. Not only has she been featured in Goop, Harper's Bazaar, and Vogue Magazine for her flower-pressed cookies, but also for her many other connected activities, including instructing classes, organizing inventive menus, and cooking delicious meals. Her first cookbook will be released in the spring of 2023.
She continues to play with a seemingly limitless number of imaginative concepts. She's created a rainbow-swirl ice cream with floral petals that keep their hues while melting into the ice cream. Likewise, she is also experimenting with tamales by placing flowers in the maize husk and then steaming the tamales to transmit the colors of the flowers to the tamales for a handpainted effect.
Loria's creative inclinations will always produce works of art in her home, but her understanding and application of the properties of wildflowers and herbs elevate her creations beyond the aesthetic. She coaxes the natural flavor of each botanical, every delicate and distinct detail, to the pleasure of discerning palates.
She published her first book, "Eat Your Flowers: A Cookbook," in 2023. The hardback edition of this work costs $34.99.
Who will steal the deal?
Loria's products are appealing and, presumably, tasty, but she may face difficulties in the Tank. Unless it has massive revenue, this could be a company that is too tiny for an investor. The Sharks may appreciate her products but may decline to make a deal.
'Shark Tank' Season 14, Episode 15 will air on ABC on Friday, March 3, at 8.pm ET. Catch the latest episode featuring products like Eat Your Flowers, Big Mouth, Surf Band Pro, Youth Foria, and an update on Foam Party Hats.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.