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Kard's BM announces new comeback single, fans say 'King is back'

After the success of his first single album, ‘The First Statement,’ released in July 2021, BM from Kard announces a comeback in January 2022

The mixed gender K-pop group Kard is currently incomplete as member J. Seph is still enlisted in the military. The three remaining members of Kard, namely female members Somin and Jiwoo, alongside male rapper BM (Matthew Kim), are keeping as busy as they can. For the year 2022, BM, the Korean-American member of Kard has announced the release of his second single ‘Lost In Euphoria’ (stylized in all caps). The upcoming song from BM will be released as a non-album single and will be his first official solo comeback after his 2021 solo debut.

BM had made his solo debut with the single album, ‘The First Statement’ that was released with the lead single ‘Broken Me,’ as well as the B-side tracks, ‘13IVI’ and ‘Body Movin’. Now, with a few months left for the return of J. Seph from his mandatory enlistment, BM has announced his solo comeback before the group reunites.

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BM announces new single

On January 14, BM took to his official Instagram account to tease the release of his new single titled, ‘Lost In Euphoria’. With a release date set in mind, BM is set to drop his new single on January 21 at 12 pm KST (10 pm ET). The release of this new single will mark the fourth official single released by BM alone since he first dropped his triple single album, ‘The First Statement’ before ‘Lost in Euphoria’. BM is currently raising a lot of expectations about what kind of musical ability he will showcase this year.

For the single, ‘Lost in Euphoria,’ BM has collaborated with 8PEXCOMPANY — a global music & content production house that has collaborated with many artists such as Sung Si-kyung, TWICE, Ailee, DAY6, and GOT7. The agency has also shown special capabilities as they contributed to the production of ‘Broken Me’, the first single released by BM.

In the album cover released by BM, teasing the release of the single, a blurry image of BM is seen as he gazes into a distance. In order to promote the single, BM used the phrases ‘#LOSTINEUPHORIA and #LIE, the latter which is made from the initials of the title of the upcoming single. This adds to the curiosity among fans who are very curious about the concept behind BM’s soon-to-be-released single.

'BM is an addiction'

Fans are very excited about the upcoming comeback from BM. One fan said, "7 more days to wait... I can't wait." Another fan said, "Can't Wait!" One more fan said, "The king is back." A tweet noted, "It’ll be amazing! So excited for the song." A fan of BM remarked, "What a pleasant surprise!! cant wait for it." Another fan noted, "Is it just a single of an album coz bms an addiction i need MORE."