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IVE becomes fastest girl group to win music show, records 2nd highest first-week sales

IVE have the highest first-week sales for a group that debuted in 2021 and the second-highest first-week sales ever for a girl group debut album

With around 100 groups and artists debuting every year in the K-pop industry, it is quite difficult to keep up let alone make a mark. But that doesn’t seem to be the case for the girl groups debuting in 2021. We’ve had the general public as well as international fans going gaga over the likes of bugAboo, Purple Kiss and IVE. There is already a lot of pre-buzz surrounding girl groups that are yet to debut like Kep1er and JYPn. 

Well, it is a good day to be an IVE fan in particular. The new girl group debuted on December 1 under Starship Entertainment. Fans were already excited for them since it was announced that the leader would be IZ*ONE’s Yujin while another member would be Wonyoung who was also in IZ*ONE. The 6-member girl group had a strong debut with the release of their single album ‘Eleven’ which did well domestically, as well as globally on charts like iTunes and Billboard and now have their first win. They were also nominated for their first award a day after their debut at Seoul Music Awards.

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IVE wins first music show 

On top of it, IVE got their first music show win ever with ‘Eleven’ on MBC’s ‘Show Champion’. The promotional strategy in K-pop usually involves performing at music shows which are broadcast nationwide with even the general public tuning in. Music show wins are an added bonus as it allows the artists to stand out from the long lineup every week. Due to the loyalty of fanbases which have made them experts in voting and streaming, it is quite difficult for artists to win with many popular artists in fact getting a win years after their debut. But that doesn’t seem to be the case for IVE.

This week IVE was nominated for first place on MBC's ‘Show Champion’. They were competing against EXO Kai’s ‘Peaches’, TWICE’s ‘Scientist’, Everglow’s ‘Pirate’ and Lee Mujin’s ‘When it Snows’ ft Heize. And on December 8, it was announced that IVE won for ‘Eleven’. This makes it the fastest win for a girl group i.e., seven days since debut. This record was previously held by Itzy with ‘Dalla Dalla’ in 2019 as it took them nine days from debut to get a win. Hence, it is not surprising that IVE would make another record in the coming hours.

IVE records highest 1st-week sales for a 2021 debuted act

On December 8, it was reported that IVE’s single album ‘Eleven’ had a total of 152,229 sales in their first week as per Hanteo Chart. Thanks to these numbers, IVE has the highest first-week sales for an act that debuted in 2021. On top of that, they have the second-highest first-week sales for a debut album by a girl group following aespa. IVE is also the third girl group to cross 100k first-week sales with their debut album following Blackpink who had 102k sales and aespa who had 276k sales. Fans find it more impressive since IVE is the only group that is not from a Big 4 label (Hybe, YG, SM, JYPE).

Impressed fans made tweets like, “IVE FIRST WIN ALREADY ??? ive super rookies confirmed.” Another shared, “If ive aint monster rookies for you.. them being nominated for roty on sma in 2 hours after their debut, a single album hitting more than 100k and entering melon 24hits in 3 days.. the power they truly hold is very impressive.” Fans were also impressed with Starship’s rookie groups, “CRAVITY  IVE To be the first rookies of 2020 and 2021, to achieve their 1st win in musical shows, and to be the only ones who achieved it in the exact year of their debut Starship Family and Monster Rookies stuff.” It should be noted that Starship is home to some of the iconic groups like Sistar, Monsta X and WJSN.

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