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EXO Kai is global ambassador of Seoul Fashion Week, fans dub him 'the main character'

Dressed in BMUET (TE), Kai is seen walking the runway and promoting Seoul Fashion Week S/S 2022

K-pop is making waves in the fashion industry of late. It is no secret that with its global impact and influence, other industries are vying to get K-pop idols to promote their services and products. On September 13, ex-2NE1 star and soloist CL and Blackpink’s Rosé made history by becoming the first female K-pop idols to attend the Met Gala. And now we have EXO’s Kai gracing the Seoul Fashion Week.

Seoul’s government released a statement on September 14 sharing that one of the prestigious fashion weeks of the globe, Seoul Fashion Week for Spring/Summer 2022 will be held virtually for a week from October 7 to 15, 2021. And to promote it, the face of the show will be none other than one of the main dancer’s of K-pop and fashion icon -- EXO’s Kai. He has been announced as the global ambassador for Seoul Fashion Week S/S 2022.

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EXO's Kai is Seoul Fashion Week's global ambassador

With his unique charms and handsome visuals, fashion houses have been eyeing him since his debut in 2012. Kai became the first Korean to become the global ambassador for Gucci and has modeled for magazines like Vogue and Elle. And now Seoul Fashion Week has roped the EXO star to promote the show. Sporting BMUET (TE) men’s wear, the K-pop idol was seen walking the runway and filming exclusive content at the Dongdaemun Design Plaza.

Kai’s aim is to garner global attention to the Seoul Fashion Week and spread awareness about South Korea’s rich culture for the last 600 years and its traditions. Additionally, the show will also focus on the modernization of South Korean fashion and the future of Seoul. And the EXO star happens to be the perfect choice thanks to his interest in fashion. In fact, dubbed as the variety show king, Kai hosted the fashion variety show ‘The Devil Wears Jungnam 2’ that aired this summer.

The Seoul Fashion Week S/S 2022 will be broadcast on Seoul Fashion Week’s website, YouTube, Naver TV, VLive and TikTok.

'Top model'

EXO-Ls were so hyped that they ended up trending Kai’s real name Kim Jongin on Twitter. They made posts like, “KIM JONGIN UPDATES TODAY REALLY SHOWS THAT HE’S A FASHION ICON,” “Top model kim jongin is coming to serve yall,” and “THE MAIN CHARACTER, KIM JONGIN.” “KIM JONGIN YOU ARE THE MOMENT!!!!!” said another fan. One fan brought up his busy schedule, "Jongin really gave us ALL THIS in 2021 ONLY and rn is only september he really worked hard i love him so much."