BTS Jin's 'Yours' breaks Spotify, iTunes, Billboard records as most-loved Korean OST
Alongside the growing popularity of K-pop and the rise of Hayllu, many other entertainment-based industries in South Korea are finally getting the recognition they deserve. Korean movies and K-dramas have seen an upsurge in terms of popularity since the start of the pandemic with new fans from around the world hunting for new content.
All attention has ended up being directed towards South Korean offerings with Netflix releasing ‘Itaewon Class’, ‘Crash Landing On You’ and more, making fans look forward to such shows. With K-dramas, has come the Korean OST wave, somethings K-pop fans see as a freebie they can enjoy, especially with many popular idols being roped in to sing these tracks. The single, ‘Start’ or ‘Start Over’ from Gaho which was part of the K-drama, ‘Itaewon Class’ had charted at the number one spot on the Gaon Digital Chart immediately after its release. Now Jin (Kim Seokjin), a member of BTS, the biggest K-pop group, and quite possibly the biggest music act in the world, has sung the OST track 'Yours' for the third part of the K-drama, ‘Jirisan’ or ‘Mount. Jiri.’ Given how much ARMYs (BTS fandom) love Jin and his 'silver voice', it is no surprise that the song has become an overnight success.
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Jin’s ‘Yours’ breaks records
Jin, the oldest member of BTS, hasn't sung for anyone other than BTS' label HYBE (formerly Big Hit Entertainment). The only exception was when he appeared on the 2016 'Hwarang: The Poet Warrior Youth' sountrack alongside fellow BTS member V (Kim Taehyung) in a duet. So Jin singing 'Yours,' the OST single released as part of the fifth and sixth episodes of the tvN drama ‘Jirisan,’ was a big deal. It is Jin's first solo OST single. ‘Yours’ has since become a worldwide phenomenon, breaking many iTunes records overnight. It also became the biggest Spotify debut for a Korean OST.
Jin topped the worldwide iTunes song chart for three days in a row with ‘Yours,’ followed by Psy's ‘Gangnam Style’ and ‘Gentleman,’ as the most popular song with Korean lyrics. 'Yours' also became the fastest solo song to grab 50 Number 1’s on iTunes' charts within 2 hours of its release. The solo song has now become a hot topic of discussion as fans from all over the world are listening to the single and talking about it online. What is more, Jin's song has become a hit despite receiving no official promotions from his label for the song.
Jin makes history with Yours despite no promotions— YOURS🌕 by Jin 🎀❄️ (@abyss_dandelion) November 10, 2021
•fastest solo song to achieve 50 #1 itunes in 2hrs
•#1 on WW itunes chart for 3 days
•2nd Most #1's on itunes(93) in '21 for solo artist(1.4M)
•Largest Spotify debut for Korean OST#YOURS BY #JIN #HotTrendingSongs @BTS_twt pic.twitter.com/6HvALLiCrM
‘Yours’ also trended on the Billboard's Hot Trending Songs chart at Number 5 over the last seven days following its release and became the fastest Korean solo OST to reach 5 million streams on Spotify.
'Korea's Prince Jin'
Fans have started calling Jin the "prince of South Korea" after the success of this release. One fan said, "KOREA PRINCE!!! CONGRATULATIONS JIN." One more fan said, "I would love for radio to play Yours by Jin. It's such a beautiful song . I'm tired of hearing the same type of songs on the radio." One more fan noted, "Jin ‘Yours’ joins ‘Sweet Night’ by Taehyung as the only Korean OST’s in history to chart on the UK official Single Sales chart!"
KOREA PRINCE!!!— JIN MAIN OST/ YOURS BY JIN (@alwaysJIN5) November 12, 2021
RECORD BREAKER JIN
YOURS BY JIN MAIN OST
SEOKJIN VOCAL KING
YOURS BEST OST EVER
#YOURS by #JIN #BTSJIN #BTS #HotTrendingSongs #SeokjinCharts @billboardcharts https://t.co/bq1IBfHO2V
I would love for radio to play Yours by Jin. It's such a beautiful song . I'm tired of hearing the same type of songs on the radio.— Regina (@wintaerybears) November 12, 2021
“Yours” by @BTS_twt #JIN has reached 94 #1s on iTunes so far remaining as the song by an Asian solo act with most #1s on iTunes in 2021, and 2nd song by a soloist overall with most #1s on iTunes this year! pic.twitter.com/7RqyidqrPa— All for Jin “Yours” OST (@jinnieslamp) November 11, 2021
Jin ‘Yours’ joins ‘Sweet Night’ by Taehyung as the only Korean OST’s in history to chart on the UK official Single Sales chart! pic.twitter.com/esvgeWTaRg— 방탄소년단 Publicity⁷ | Slow (@BTSPublicity) November 12, 2021