Britney Spears doesn't look like herself in new ad campaign, so here are some throwback pictures for comparison

Fans pointed out that Kenzo's ad campaign featuring Britney Spears featured some excessive airbrushing, and the difference is palpable when you compare it to these throwback pictures of the singer.


                            Britney Spears doesn't look like herself in new ad campaign, so here are some throwback pictures for comparison

Britney Spears was recently announced to be the new face of Kenzo's collection, the Memento N° 2 line that "delves into the house's rich history and storied archives," according to a press release, but Britney fans are not delving into anything but the heavy editing of the '...Baby One More Time' singer's face and body by the fashion brand, complaining that the singer no longer looks like herself.

Fans were upset with the airbrushing done on her photo, commenting, "These people couldn't Photoshop right," "It's 100% not Britney Spears," "Shame on you for photo-shopping a beautiful woman," "Britney Spears??? I thought it was @jessicasimpson. 🤔," "Look at Brit's Insta. Her face has changed but NOT to this extent!!!," and "Photoshopped her face so much that it doesn’t even look like the legend herself 😧."

Kenzo's Memento N° 2 line emphasizes denim, as can be seen in the pictures from the campaign, which is a throwback to Kenzo Jeans' debut on the Paris runway in 1986, and the new clothing line "is all about icons. Britney is certainly an icon and the quintessential queen of denim," E! News reported the label as stating. Britney certainly has been the queen of a lot of things, from schoolgirl uniforms to latex jumpsuits, and the following pictures showcase her iconic looks over the years.

1998 - Sexy Student Britney

Britney Spears in her hit debut single '...Baby One More Time' (Twitter)
Britney Spears in her hit debut single '...Baby One More Time' (Twitter)

Britney Spears made waves in 1998 when she released her debut single '...Baby One More Time' that went on to top the Billboard Hot 100 for two consecutive weeks, eventually receiving a Platinum certification. What stood out the most was her iconic sexy schoolgirl look that is still being emulated in Halloween parties and throwback looks twenty years down the line.

2000 - Britney's Bob

Britney Spears switched to a shorter bob in 2000. (Twitter)
Britney Spears switched to a shorter bob in 2000. (Twitter)

In 2000, Britney chopped off her schoolgirl braids and rocked this bob in a summery photoshoot by George Holz.

2000 - Oops! I Did It Again Britney

Britney (Twitter)
Britney (Twitter)

Britney was eighteen when 'Oops I Did It Again' dropped, and her red latex catsuit instantly shot to notoriety, as did the song, which became one of the best-selling singles of all time.

2001 - The Tacky Twosome

Britney and Justin's fashion faux pas (Twitter)
Britney and Justin's fashion faux pas (Twitter)

Britney and Justin Timberlake made eyes bleed at the 2001 American Music Awards when the young couple decided to wear matching denim outfits that will go down in history as one of the most memorable and horrific red carpet moments in music history.

2001 - Exotic Britney

Slave 4 U Britney (Twitter)
Slave 4 U Britney (Twitter)

As if her first two singles weren't provocative enough, Britney released 'I'm a Slave 4 U' in 2001 from her self-titled third album, which she performed live at the 2001 MTV Video Music Awards with an albino Burmese python draped around her shoulders, while animal rights activists fumed in their seats.

2003 - Casual jumpsuit Britney

Britney Spears in Hollywood (Getty Images)
Britney Spears in Hollywood (Getty Images)

Britney popularized casual wear such as this blue tracksuit that she was seen in while shopping in Hollywood, which led to a tracksuit craze in the early 2000s.

2003 - Britney's Virgin Wedding to Madonna

2003 - Britney and Madonna (Twitter)
2003 - Britney and Madonna (Twitter)

Britney, Madonna, and Christina Aguilera made music history, when they kissed at the 2003 VMAs during a collaborative rendition of Madonna's 'Like A Virgin.' Britney and Christina were wearing bridal gowns at the show, and then Madonna burst out of a wedding cake in a black suit.

2005 - Pregnant Britney

Britney Spears pregnant with Sean Preston (Twitter)
Britney Spears pregnant with Sean Preston (Twitter)

Britney embraced motherhood as she posed in a sheer negligee for a photoshoot that showcased her baby bump. She was pregnant with Sean Preston, her baby with then-hubby Kevin Federline.

2007 - Bonkers Britney

Britney Spears shears her hair off during her infamous meltdown. (Twitter)
Britney Spears shears her hair off during her infamous meltdown. (Twitter)

Perhaps Britney's most talked about and parodied moment was when, following her divorce from Kevin Federline, she decided to shave her head and it wasn't long before she was menacing the paparazzi with an umbrella.

2007 - Please Don't 'Gimme More' Britney

Britney Spears was a mess at the 2007 VMAs. (Twitter)
Britney Spears was a mess at the 2007 VMAs. (Twitter)

The 2007 VMAs were not the best of times for the 'Gimme More' singer, who was unsure of her dance routine and of the beat of her own song, lipsyncing terribly as she fumbled through her performance. She didn't look her best either but the moment was certainly unforgettable.

2009 - Back to Form Britney

Britney Spears was back to form in 2009 as she tried out pole dancing in her performances. (Twitter)
Britney Spears was back to form in 2009 as she tried out pole dancing in her performances. (Twitter)

Britney rebounded from her 2007 breakdown and managed to successfully replicate her infamous VMAs look in this performance of 'Piece of Me' on the 'Circus Tour.'

2016 - Vegas Britney

Britney Spears at the Billboard Music Awards in Las Vegas in 2016 (Getty Images)
Britney Spears at the Billboard Music Awards in Las Vegas in 2016 (Getty Images)

The 2016 Billboard Music Awards saw Britney take on a showgirl persona befitting of the Las Vegas venue of the show, where she took her first costume off to reveal this blingy piece.

2018 - Photoshop Queen Britney

Britney looks unrecognizable in Kenzo's new ad campaign. (Instagram)
Britney looks unrecognizable in Kenzo's new ad campaign. (Instagram)

Britney's still a fashion icon 20 years later, but Kenzo's new ad campaign may have taken things a little too far as the heavily edited pictures leave her looking less like Britney and more like one of the Simpsons sisters.

Fans can't recognize Britney in these heavily airbrushed pictures. (Instagram)
Fans can't recognize Britney in these heavily airbrushed pictures. (Instagram)

 

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