'The New Look': Coco Chanel sues Wertheimer brothers in Apple TV+'s biographical drama

'The New Look', an Apple TV+ biographical drama, sheds light on the legal drama that shaped the destiny of the Chanel 
PUBLISHED MAR 13, 2024
A still from 'The New Look' (@Apple TV+)
A still from 'The New Look' (@Apple TV+)

LOS ANGELS, CALIFORNIA: The intricate dynamics of the fashion realms shaped by World War II are brought to light by the ongoing biographical drama 'The New Look' on Apple TV+.

The television series chronicling the lives of legendary fashion designers Coco Chanel (Juliette Binoche) and Christian Dior (Ben Mendelsohn) sheds light on their innovative fashion endeavors.

In the last few episodes, it was revealed that Coco's stars are not as dazzling as they should be. Fearing potential public backlash due to her questionable ties to Germans, Coco decides to exile herself to Switzerland.

However, this does not imply that her life is easy at this juncture, as she is grappling with financial difficulties. Coco is also in the midst of a legal battle, suing the Wertheimer brothers for allegedly selling her best-selling perfume without her consent.

What transpired between Coco Chanel and the Wertheimer brothers in 'The New Look?'

Charles Berling	as Pierre Wertheimer in a still from 'The New Look' (@Apple TV+)
Charles Berling as Pierre Wertheimer in a still from 'The New Look' (@Apple TV+)

The initial episodes suggested that Coco's business partners, the Wertheimer brothers, fled to New York to preserve their lives after the Germans conquered Paris. Their Jewish ethnicity posed a threat to their existence.

What infuriated the Wertheimer brothers was Coco's attempt to take complete control of Chanel during that time by exploiting Aryan laws. Despite her unsuccessful attempt, the brothers remained motivated to exact revenge on the fashion designer.

Coco Chanel sued the Wertheimer brothers to gain financial benefits

A still from 'The New Look' (@Apple TV+)
A still from 'The New Look' (@Apple TV+)

Due to her connections to the Germans, Coco was perceived as a Nazi sympathizer and promptly fled to Switzerland to protect herself from the fury of the French populace.

Compounding her troubles, the French government was determined to prosecute her, further contributing to her financial difficulties.

Upon discovering that the Wertheimer brothers were selling her best-selling perfume without her authorization, Coco decided to file a lawsuit against them to seek monetary compensation.

However, all of Coco's aspirations were dashed when Pierre Wertheimer (Charles Berling) showed her the mirror, illustrating how she was constantly partying while the brothers' hard work was the driving force behind expanding the business.

Additionally, it was unveiled that Coco and Pierre share a sexual relationship.

It will be interesting to see the outcome of Coco's intention to sue her erstwhile partners and how it shapes the destiny of Chanel.

'The New Look' episode 6 is now streaming on Apple TV+.

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