'Shark Tank' Season 15: The Pocket Panty founder's lack of social media presence costs her sharky deal
LOS ANGELES, CALIFORNIA: The Pocket Panty, which appeared on 'Shark Tank' Season 15 Episode 9, attempted to explore the unexplored region of women's undergarments, generating a discourse that transcended the constraints of social expectations. Unfortunately, entrepreneur Ashlee L Turner was forced to leave the Tank without a deal.
When Ashlee was asked about her company's social media endeavors, most Sharks began coiling up. Standing at a sale of $60,000, Ashlee said she is not a big social media person, which the Sharks begged to differ.
Lori Greiner refused to invest, citing the fact that other Sharks could be of better help to Ashlee. Robert Herjavec called Ashlee the "powerhouse" but her energy and sales, he claimed, didn't match her sales.
Mark Cuban said he will not be investing since Ashlee won't use social media to boost her products. Kevin O'Leary thought the product was too expensive for him to invest in.
Emma Grede agreed with Mark and said that given how good a salesperson Ashlee is, she is wasting the opportunity by not taking advantage of social media. She warns Ashlee that any big underwear company with their resources can offer the same product but at a cheaper price of $3.99 instead of $10.
Why was The Pocket Panty started?
As the official Pocket Panty website notes, there are a variety of reasons why you might need a new pair of underwear when out and about. Perhaps you just finished a hot and sweaty spin session.
Maybe you experienced a horrible accident, or maybe you're trapped at the airport without a change of clothing because your flight was canceled. Whatever the circumstance, the Pocket Panty is always available.
Best of all, these pants are meant to be "one size fits most", eliminating muffin tops and wedges. They can also be reused.
It certainly feels like a better alternative than rummaging through a department store's overpriced rack — which is exactly what The Pocket Panty creator Ashlee had in mind when designing the product.
Who founded The Pocket Panty?
Ashlee has done a number of jobs during her career, and The Pocket Panty is just the latest. She worked in sales after founding an independent firm in Los Angeles called Sweet Sugar, which held parties for a few celebs back in the day.
She had always wanted to start her own business. She designed The Pocket Panty after being trapped in a circumstance where she required an additional pair of underpants but couldn't find something size-inclusive, simple, and convenient.
Ashley's purpose, according to the 'About' section of The Pocket Panty's website, isn't only to manufacture portable underwear; she also wants to help women from all walks of life.
Where to buy The Pocket Panty?
The Pocket Panty's price strategy mirrors its ethical stance, making its revolutionary product accessible to a wide audience. A single pack for $10 offers affordability without sacrificing quality or sustainability.
The option of purchasing a pack of 5 for $45 adds to the value offer, making it a cost-effective alternative for individuals looking for a dependable and reusable solution. The addition of silk bonnets for $13 increases the diversity of their choices.
It is a wonderful gift option, and the product's functionality and price make it a must-have for ladies.
Anyone who joins an email list will receive a 15% discount on their first order. At present, there is no other place to purchase the product, however, the website includes a link for wholesalers who may wish to work with them.
'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.
For those who miss the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.