'Shark Tank' Season 15: Kevin O'Leary reminds Supermix Studio founder about 'Retail-19' as she walks out with two-Shark deal
LOS ANGELES, CALIFORNIA: Supermix Studio was marketed as a creative revolution in children's apparel. Jennifer Stein-Bischoff founded this revolutionary firm, which has carved itself a distinct niche as the world's first interactive personalized clothing company for children.
Supermix Studios, with a value of $1.5 million and a recent appearance on 'Shark Tank', is weaving a new narrative in the fabric of children's clothing. Despite walking away with a two-Shark deal from Lori Greiner and Robert Herjavec, Jennifer was swiftly given a reality check by Kevin O'Leary.
As Supermix Studio's founder looked to expand in the retail industry, Shark Kevin was quick to remind her about the shift in retail business following Covid, dubbing it "Retail-19."
Reacting to Kevin's snarky remarks, fans of the show on X wrote, "Retail-19 is the virus that we never knew we had." Another user chimed in, ""Take your retail shackles off! Set yourself free!"
Retail-19 is the virus that we never knew we had. 😂 #SharkTank
— Ryan Bartholomee (@RyanBartholomee) November 4, 2023
"Take your retail shackles off! Set yourself free!" 🧥#SharkTank @ABCSharkTank
— Jamie Steinberg ♡ (@NotYerAvgChick) November 4, 2023
A viewer added, "Jennifer taking great feedback from the Sharks and being flexible is a good sign."
"I’m not sure about Supermix being designer meets video game. It’s more like build a bear meets personalized clothes for kids," noted another.
Jennifer taking great feedback from the Sharks and being flexible is a good sign. #SharkTank
— Ryan Bartholomee (@RyanBartholomee) November 4, 2023
I’m not sure about Supermix being designer meets video game. It’s more like build a bear meets personalized clothes for kids. #SharkTank
— Stella (@stella_zappa) November 4, 2023
One fan, however, complained about the brand, "Beyond disappointed when I see zero options for men to order. I mean how hard to add a hoodie under a Men's tab?"
Beyond disappointed when I see zero options for men to order. I mean how hard to add a hoodie under a Men's tab?🤷
— All_Bodies_Are_Beautiful (@LorealKC) November 4, 2023
Supermix Studio founder has seen highs in the fashion industry
Jennifer's fashion path is a tapestry woven with passion and expertise. Her love for personalizing her garments grew into a two-decade career working with fashion icons such as Tommy Hilfiger, Sean John, and Aeropostale.
Her career path has been defined by creativity and innovation, from her role as a Design Director at GLO Jeans to Vice President of women's design at Aeropostale. She is channeling her knowledge through Supermix Studios, a platform that allows youngsters to express their personality through fashion.
Where to buy Supermix Studio?
Currently, the entrepreneur is having a 'Shark Tank'-themed promotion in which you can sign up for their email list and gain 100 free patch points (worth $15).
Personalized jeans, sweatshirts, gift cards, and backpacks are available on their website. The platform's user-friendly design interface, which is available via tablet or computer, empowers children to become the builders of their own style.
Prices range from $45 to $69, and each item comes with 200 "patch points." The firm is constantly seeking brand collaborations and has already teamed with Mrs Bench of Fidget Toys Plus and Zigazoo.
'Shark Tank' Season 15 airs Fridays on ABC at 8 pm ET
For those who miss the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.
