Emma Grede net worth: How 'Shark Tank' guest got into business with Kardashians
Every successful entrepreneur needs two things: capital and a good mentor. ABC's popular show 'Shark Tank' provides both of them for budding entrepreneurs. The show which has successfully completed twelve seasons features budding entrepreneurs pitching their unique business plans to Sharks (investors), trying to convince them to invest in their idea. These Sharks then decide whether they want to invest in the idea or not, considering they have to invest their own personal money, there is plenty of drama in store.
While Mark Cuban, Kevin O'Leary, Lori Greiner, Robert Herjavec, Barbara Corcoran, and Daymond John are the regular Sharks on the show. Every season a roster of select guest Sharks are roped in to make things more interesting. Season 13's guest Sharks include Nirav Tolia, Kevin Hart, Peter Jones, Emma Grede and returning guest Shark Daniel Lubetzky. Although all of these new guest Sharks are extremely wealthy and successful entrepreneurs and investors in their own domain, Emma will be creating history as the first-ever Black female Shark on the show! If you're curious to know more about Emma, her business with the Kardashians, and also her net worth, then we got you covered.
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Who is Emma Grede?
Emma is best known as the founder and CEO of the famous Kardashian-owned apparel brand- Good American. She co-founded Good American in 2016 with Khloe Kardashian.
Emma was born in 1982 and grew up in London. She comes from a working-class family and was raised by a single mother alongside her three other sisters. In an interview with Rebecca Jarvis on her podcast, 'No Limits with Rebecca Jarvis' Emma revealed that she was always interested in fashion since a young age. "Fashion has always been something that I had a passion for, I was really drawn to that world but I never saw myself as a creative like in the strictest sense. I thought design and creativity was for someone else." She enrolled in The London College of Fashion and graduated in 2001. After her graduation, she began working with Inca Productions, a leading fashion show and event production company in Europe. At Ince Productions, Emma headed the company's endorsement and sponsorship practice. While working with Inca she collaborated with top designers such as Vivienne Westwood, Zac Posen, Alexander McQueen, and also high-end brands like Sky, Chivas, and Mercedes Benz.
In 2008, Emma became the Managing Director of ITB, a joint venture between Independent Talent Group and Saturday Group, representing brands' interests in the world of entertainment. Following the company's acquisition of the licensing company, Brand 360 in 2010, Emma was named CEO of ITB Group. She currently serves as the Chairman of the company, with clients such as H&M, Calvin Klein, etc.
The British beauty currently resides in her beautiful Los Angeles home with her Swedish entrepreneur husband Jens Grede and their two children.
How did Emma Grede manage to get in business with the Kardashians?
Thanks to Emma's hard work and smart business moves she quickly managed to build a strong network with not only top designers and brands across the globe but also influencers and reality stars like Kardashian-Jenners. So, if you're wondering how a businesswoman from London end up becoming co-founder and founding partner of the Kardashian brands like 'Good American' and 'SKIMS', then read on.
Emma came up with a business idea of creating denim for women of all shapes and sizes. She was so confident about her business idea that she decided to leave her cushy job at ITB. She pitched her idea to the Kar-Jenner matriarch Kris Jenner. "I decided denim because I really wanted to take a pain product, something that I know women struggle with, and for me it was like what do you really struggle with denim and swimwear," she explained. Kris encouraged Emma to pitch her idea to Khloe, and that's how we have Good American today. "I know at the end of day what happened is that Khloe got it. I pitched her (Khloe) that idea and a light bulb went off in her head and she literally finished my sentences and what I understood in that meeting I was like she is the girl. She has felt like this she has experienced it firsthand and I knew in that moment that Khloe was the person that I wanted to work with," she explained.
While being in business with the Kardashians might sound very dreamy, Emma is quick to remind that there's a lot of hard work involved when it comes to running a business. She handles the logistics and warehousing aspect of Good American while Khloe focuses on media and marketing strategies. "We know what we do and we have the utmost respect for one another and both bring entirely different things to the party so I think that we start from a place of real respect for what each other bring," Emma explained. This arrangement seems to be working pretty well as the business reportedly sold a whopping $1 million worth denim on its launch date in 2016!
Emma Grede net worth
Emma's net worth has been estimated to be between $1 million to $5 million, according to Married Biography. Emma and her husband bought a $24 million property in Bel Air. Spread across 68 acres, the beautiful mansion boasts of 7 bedrooms and 12 full bathrooms, and12,000 square feet of interior living space. Emma's net worth is only set to see a meteoric rise as she is all set to invest in some interesting businesses pitched on 'Shark Tank'.
'Shark Tank' Season 13 is all set to premiere on Friday, October 8, at 8/7c on ABC. Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.