'Shark Tank' Season 15 fans slam Hood founder for 'ridiculous' and 'not affordable' $90 custom baseball caps

'Shark Tank' Season 15 viewers call out Hood founder, Max Nelson who introduced his $65 to $120 custom luxury baseball caps
'Shark Tank' viewers slam Hood founder, Max Nelson over $90 customized baseball caps (ABC/ChristopherWillard)
'Shark Tank' viewers slam Hood founder, Max Nelson over $90 customized baseball caps (ABC/ChristopherWillard)

LOS ANGELES, CALIFORNIA: Have you always desired high-end headgear that fits and feels better? Thanks to Hood Hats, the wait is finally over, but $90 shouldn't be the price, according to 'Shark Tank' enthusiasts.

The cost increases with the fit of the cap and starts at $60. Snapback ($85), Snapback Curved ($85), Fitted ($80), Dad Hat ($70), 5-Panel ($85), and Knit Beanies ($80) are the average prices.

'Shark Tank's Hood was established in 2018 with the goal of not merely producing more hats but also establishing a new and distinct fashion category (ABC/ChristopherWillard)
'Shark Tank's Hood was established in 2018 with the goal of not merely producing more hats but also establishing a new and distinct fashion category (ABC/ChristopherWillard)

The material drives up the cost as well. For instance. $120 buys you a Cashmere Snapback.

The price is reduced to $65 with a Twill Snapback. Reacting to such varied prices, viewers took to Reddit to write, "just can't imagine paying $90 for a baseball hat with my hometown name on it."

Another user chimed in writing, "My thought as well. Especially when you can go on Etsy and order a custom hat from any number of sellers for around $25."

One viewer argued, "Most of my ball caps are Dodger logo caps and the ones at the actual stadium don’t cost that much. I think they’re closer to $50."

On X, fans wrote, "This Sharktank guest is dreaming in believing he can sell a $10 hat for a $100."  Another user added, "That was ridiculous! Not affordable at all."



 



 

"$90 for a cap?!?!" gasped another. 



 

'Shark Tank's Hood Baseball Caps were invented to fill the void in the market for custom hats

Hood Baseball Caps were invented by Max Nelson, who took his invention to 'Shark Tank' to seek $500K for 5% in search of backers to help him grow. These handcrafted baseball hats are composed of Japanese twill, merino wool, gabardine, and cashmere, setting them apart from the competition.

Max felt that there was a need for high-quality, personalized ball caps. Although Max noted that blank caps could be purchased from abroad, he believed there should be a method to have them made in America using premium materials.

Max Nelson was inspired to create 'Shark Tank's Hood by his upbringing on Staten Island (LinkedIn/max-nelson-2a2b67228)
Max Nelson was inspired to create 'Shark Tank's Hood by his upbringing on Staten Island (LinkedIn/max-nelson-2a2b67228)

Hood inventor self-funded the 'Shark Tank' company

After funding the business alone for the first two years, Max collected additional funds from friends and family. But instead of seeking venture financing, he has decided to let the business develop naturally and on its own.

Hood Hat, which only sells high-quality, personalized luxury ball caps, is well-known for donating 5% of its proceeds to The Anti-Recidivism Coalition (ARC), a group that works to stop mass imprisonment in California. Some of the greatest names in entertainment, including Jay Z, Ryan Reynolds, Floyd Mayweather, Sophia Culpo, Ben Affleck, Rick Ross, Jake Paul, Zach Braff, Swizz Beatz, Nas, and many more, have worn Hood Hats since the brand's launch.

Jay-Z proudly dons 'Shark Tank's Hood Hats (Facebook/hoodhatusa)
Jay-Z proudly dons 'Shark Tank's Hood Hats (Facebook/hoodhatusa)

'Shark Tank's Hood prides itself on being a 100% American-made product

Hood provides a variety of cap styles, such as fitted, dad hats, snapback, and snapback curved. He makes them with a choice of fonts and thirty distinct colors.

Additionally, preset designs based on TV icons, states, cities, universities, professional sports teams, music icons, and legends are available. Online users may also create their own custom hats.

Regarding the design, a unique mid-profile architecture is used in the cutting and sewing of each component. The interiors feature a polished appearance both inside and out and are lined with 100% cotton khaki trim.

Additionally, Max is proud to be selling an American-made product because it was created in New York City.

'Shark Tank's Hood uses fabrics like Japanese twill, gabardine, cashmere, and merino wool (Facebook/hoodhatusa)
'Shark Tank's Hood uses fabrics like Japanese twill, gabardine, cashmere, and merino wool (Facebook/hoodhatusa)

'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.

For those who missed the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.

GET THE BIGGEST ENTERTAINMENT STORIES
STRAIGHT TO YOUR INBOX.

MORE STORIES

The Amanda Batula - Ciara Miller - West Wilson love triangle controversy continues to make the rounds in the aftermath of the three leaked audio clips.
8 hours ago
Country singer and celebrity Zac Brown previously appeared on 'Survivor 50' and ran into flak for the show's overindulgence with him.
9 hours ago
Bravo has declared the leaked audio clips illegal and has also launched an investigation into how they surfaced online.
10 hours ago
Ciara opens up to Mia about her friendship with West while spending time with the group on a yacht
17 hours ago
Jamie Ding ended with the fifth-most wins in 'Jeopardy!' history after a defeat in Monday's episode.
17 hours ago
While the new charter starts with four couples, tension among crew members rises after multiple heated exchanges on and off the yacht.
18 hours ago
The leaked audio featured Ciara Miller confronting Amanda Batula about her relationship with West Wilson
20 hours ago
Comedian Nikki Glaser joined Luke Bryan, Carrie Underwood, and Lionel Richie on the judges' panel in the latest episode
20 hours ago
While these names will be confirmed, a roster of marquee names has been thrown in the mix for 'Dancing with the Stars' Season 35.
1 day ago
Dylan Carter picked Reba McEntire as his coach on 'The Voice' season 24 and looked up to her as a mother figure.
1 day ago