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HBCU brand Tones of Melanin scores big in 'Shark Tank' finale, fans praise owner Ashley Jones for 'incredible' negotiation skills

The incredible negotiation between 'Shark Tank' investor Mark Cuban and HBCU alum Ashley Jones, founder of Tones of Melanin, was much praised by fans

NORFOLK, VIRGINIA: Ashley Jones, a visionary in the ever-evolving realm of fashion, understood the need for her brand to transcend conventional aesthetics. Thus, Tones of Melanin, her apparel brand, emerged as a true pioneer, devoted to serving the vibrant HBCU (Historically Black Colleges and Universities) community with a perfect blend of style, pride, and representation. Since its establishment in 2017, Tones of Melanin has rapidly ascended to prominence, captivating the hearts and closets of both HBCU students and alumni. Guided by a resolute mission, the brand aims to bridge the fashion industry's gap and offer fashionable garments meticulously tailored for the unique needs of the HBCU community.

The climactic season finale of 'Shark Tank' Season 14 witnessed Ashley's momentous encounter as she introduced Tones of Melanin to the esteemed panel of Sharks — Daymond John, Barbara Corcoran, Robert Herjavec, Mark Cuban, Kevin O'Leary, and Lori Greiner. Each Shark was equally astounded by Ashley's compelling pitch, recognizing the immense potential within the brand. In a thrilling turn of events, one of the Sharks eagerly seized the opportunity and decided to invest in Tones of Melanin, cementing the brand's trajectory towards even greater success.

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Mark Cuban makes a deal with Tones of Melanin

Ashley eagerly entered 'Shark Tank' hoping to secure a much-needed investment of $300,000 in exchange for a 5% stake in her company. She confidently announced that her thriving venture was currently valued at an impressive $2.5 million. The Sharks listened intently, recognizing the immense potential of Ashley's business proposition. They were particularly intrigued by the remarkable statistic that in 2020 alone, the HBCU community had received an astounding $270.8 million in generous private gifts and contributions. Additionally, she had $3.3 million in cumulative sales with $1.4 million in the current year. The sales figures spoke volumes, leaving the Sharks genuinely impressed.

Amid the fervor of the negotiations, Mark, known for his shrewd business acumen, decided to make a bold offer. He offered the exact amount that Ashley sought—$300,000—but requested a higher stake of 15% in return. While the proposition was enticing, Ashley cleverly seized the opportunity to make a counteroffer. She proposed a slightly lower stake of 12%, a move she believed would maintain a fair balance between their interests. The Sharks, recognizing Ashley's astute negotiation skills and acknowledging the tremendous potential of Tones of Melanin, swiftly accepted her counteroffer, sealing the deal with enthusiasm and excitement.

'One of the best Shark Tank pitches we've seen!'

As news of Ashley's triumphant deal with the Sharks spread like wildfire, fans of Tones of Melanin couldn't contain their excitement. The virtual worlds of Reddit and Twitter became a hub of celebration and admiration for Ashley's remarkable achievement. Supporters from all corners of the internet gathered to express their heartfelt applause for both Ashley and her groundbreaking brand.

One tweet read, "Just watched @tonesofmelanin on #SharkTank, love to see it. Ima a Mavs fan now!!", while another said, "Nice! Incredible negotiation between @mcuban and @tonesofmelanin! Congratulations!" One even said, "You go @tonesofmelanin! YAY, Virginia Beach. Yay, Norfolk State. Ì have more melanin than many others. Let me know if I can help!" Tweets like, "So happy for Tones of Melanin on Shark Tank" and "Wow...Ashley @brandedbycash from Virginia Beach and @NorfolkState graduate made a deal with @mcuban for her company @tonesofmelanin wow..my area @JovanCarrington' were also seen. One Redditor said, "I was going to be so annoyed if they all pulled that “not my expertise” stuff. Glad Mark believes in her."

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