Dapper Boi on 'Shark Tank': How and where to buy genderless clothing at 45% less than market price
LOS ANGELES, CALIFORNIA: Get ready, 'Shark Tank' fans! The upcoming episode of Season 14 is set to be an exciting one, as we will see the innovative and forward-thinking Vicky and Charisse Pasche pitch their body-inclusive and genderless apparel line, Dapper Boi, to the Sharks. This dynamic duo hopes to change the game in the world of fashion by offering a wide variety of sizes and styles that cater to diverse body shapes and preferences. The idea behind Dapper Boi came to fruition when the couple struggled to find clothing that not only fit their style but also their personality and preferences. With this frustration in mind, they set out to create a brand that could truly revolutionize the way people dress.
Mark Cuban, Barbara Corcoran, Daymond John, Lori Greiner, and Kevin O’Leary will be listening closely to the pitch and deciding whether to take a chance on Dapper Boi. Will this innovative brand catch the Sharks' attention and secure a deal? You won't want to miss the upcoming episode, which will premiere on ABC on Friday, April 14, 2023, at 8 pm ET. Can't watch it live? No problem! The episode will also be available on Hulu the following day. So, mark your calendars and get ready to discover more about the inspiring story of Dapper Boi below.
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What is Dapper Boi?
Dapper Boi, an innovative body-inclusive apparel line, has taken the fashion industry by storm since its founding in 2015 by the dynamic married couple, Vicky and Charisse Pasche. The brand has transformed the world of fashion by changing the way people dress and challenging the traditional beauty standards set by the industry. The inspiration for Dapper Boi came from Vicky's own personal experiences with shopping. Like many people, she struggled to find clothes that fit her body shape and style in the men's or women's sections. This frustration led her on a quest to create gender-neutral, size-inclusive clothing that would cater to individuals of all shapes and preferences. With the help of her wife, Charisse, they established Dapper Boi.
From the onset, Vicky and Charisse faced numerous challenges, including downsizing their living space and dealing with skeptical manufacturers. However, their unwavering determination and passion helped them overcome these hurdles and establish a unique business model that sets Dapper Boi apart from its competitors. Dapper Boi's mission is to provide everyone with access to affordable, stylish clothes that fit both their body and personality. They believe that changing clothes can change lives and strive to make a positive impact on the world by promoting identity and a sense of belonging. Through their clothing line, they aim to help people feel more confident and comfortable in their own skin.
The founders of Dapper Boi employ a three-stage business model that ensures customers have access to high-quality, affordable clothes. The first stage is 'Introduction Pricing,' where Dapper Boi launches new products at significantly discounted introductory prices, allowing customers to save up to 45% off new releases. This campaign lasts for three weeks. The second stage is 'In Production,' where products go into production after the introductory pricing campaigns. Customers can still pre-order these items at retail prices. The final stage is 'In Stock,' where the products become available for purchase at regular retail prices and are ready to ship immediately. This innovative approach allows Dapper Boi to continuously offer new products while making premium clothing accessible to a wider audience. By creating gender-neutral, size-inclusive clothing that caters to the diverse needs and preferences of individuals, Dapper Boi has become a leader in the inclusive fashion movement.
Their unique business model, coupled with their commitment to diversity, inclusion, and social responsibility, sets them apart from other brands in the industry. Through Dapper Boi, Vicky and Charisse are making a significant impact on the fashion world, transforming the way people dress and promoting self-expression, confidence, and inclusivity.
Who are the founders of Dapper Boi?
Vicky and Charisse’s journey to create the perfect pair of jeans began with research, as they studied the best features of both men’s and women’s jeans. With the help of a manufacturer who believed in their concept, they combined these elements to create a sample that catered to both men and women. Their vision became a reality in early 2015, and the brand was launched with a successful Kickstarter campaign.
Vicky, the Co-Founder of Dapper Boi, Inc., has successfully propelled her online body-inclusive clothing brand to become a seven-figure company in just five years. Her outstanding accomplishments in revolutionizing the genderless fashion movement have been highly recognized. Vicky's academic credentials include an Associate Degree of Arts in Physical Education from SUNY Cobleskill, where she was honored with the distinguished "Female Athlete of the Year" award in 2002. Subsequently, she pursued a Bachelor of Arts in Mass Media Communication at the State University of New York at Plattsburgh.
Her professional journey began as a VIP concierge at Viejas Enterprise, where she excelled at cultivating strong relationships with guests through customized and personalized services. Over the course of three years, she progressed to become a promotions and events coordinator, followed by an event supervisor, all within the same firm.
Thereafter, Vicky held the position of marketing manager at Golden Acorn Casino and Travel Centre before embarking on her entrepreneurial journey. She founded her own event management company, Pasche Management, where she currently serves as President. Concurrently, she launched Dapper Boi and is presently serving as the CEO of the company. Vicky's impressive trajectory exemplifies her exceptional leadership qualities and unwavering dedication toward achieving her goals.
Charisse, a co-founder of Dapper Boi, Inc., boasts an impressive academic and professional background. She obtained her Bachelor's degree in organizational management from Ashton University and subsequently completed a Master's degree in business psychology from the University of the Rockies in 2014. Charisse commenced her professional journey at Ashton University, where she devoted a decade of her career. She began as a Lead Admissions Councillor and then steadily progressed to become the Admissions Manager, and ultimately an Adjunct Instructor, showcasing her versatile skill set and outstanding leadership qualities. Following her extensive tenure at the university, Charisse co-founded Dapper Boi and presently serves as the company's COO. Her remarkable educational achievements and illustrious career path are testaments to her unwavering commitment to success and excellence.
What is the cost and how to buy Dapper Boi garments?
Vicky and Charisse, the founders of Dapper Boi, are seeking a potential investor on the popular television show 'Shark Tank' in order to further expand their inclusive fashion brand. Interested customers can explore their website or app to purchase their unique products. As an added incentive, customers who provide their email addresses can avail themselves of a 10% discount on their first purchase. It is worth noting that Dapper Boi's products are not offered at a low price point. For instance, their jeans come in seven different styles, each priced at $119. The site also features 14 unique jacket styles, with prices ranging from $72 to $107. Additionally, there are six distinct styles of Chino pants, each costing $95. The site features an array of other items for sale as well, such as shorts and pullovers, with prices typically starting at $72. A ballcap is also available for purchase at $32. At present, Dapper Boi does not have a brick-and-mortar store where customers can purchase their products. However, their website offers a seamless shopping experience, allowing customers to explore their inclusive fashion line from the comfort of their own homes. By offering a wide variety of unique clothing options that cater to individuals of all shapes and preferences, Dapper Boi is quickly becoming a leader in the inclusive fashion industry. Their commitment to providing high-quality, stylish clothing that promotes inclusivity and confidence has made them a standout brand. As they seek further investment opportunities, Dapper Boi continues to transform the fashion industry by challenging traditional beauty standards and promoting diversity and inclusion.
Where is Dapper Boi now?
In 2015, Vicky and Charisse Pasche launched a Kickstarter campaign with the goal of raising $18,000 to create a gender-neutral clothing line that would cater to a wide range of sizes and body types. However, the campaign exceeded their expectations, raising a total of $26,000, which marked the beginning of what would eventually become Dapper Boi. Despite the early success, the couple soon realized that they did not have sufficient funds to reinvest in their business. As a result, they decided to take a new approach by adopting a business model that would give them greater returns.
The model involves launching new products every month, and in some cases, multiple times a month, at wholesale prices to customers for a limited time period of three weeks. This approach creates a sense of urgency among customers, motivating them to participate in the campaign. The funds raised during this period are then used to pay the manufacturer for production, enabling Dapper Boi to consistently offer new products, from bathing suits to bomber jackets.
Since the brand's inception, Dapper Boi has generated over $1 million in revenue, gained a following of nearly 30,000 people on Instagram, and built an email subscriber list of over 13,000 individuals. In October, the company initiated an equity crowdfunding campaign on StartEngine, which has attracted more than 350 investors, and raised over $190,000.
By adopting an innovative business model and leveraging crowdfunding opportunities, Dapper Boi has emerged as a leader in the body-inclusive apparel industry. The brand's commitment to providing affordable, stylish clothing for diverse body types has resonated with customers and helped to establish Dapper Boi as a pioneering force in the fashion world.
Who will steal the deal?
As Dapper Boi aims to accelerate its next stage of growth, the company is actively seeking funding to support its expansion plans. Having already achieved over $1 million in lifetime sales, the company is eager to fuel its future growth and ensure a steady supply of inventory to meet increasing demand. To achieve this, Dapper Boi is looking to secure investment from potential investors on 'Shark Tank.' In particular, they hope that experienced investors like Lori Greiner and Barbara Corcoran will recognize the immense potential of their innovative apparel line and seize the opportunity to invest. Dapper Boi understands that having sufficient cash flow is crucial to its success and future growth. Therefore, the company seeks an infusion of capital to build up inventory and ensure that it can meet the demands of its growing customer base.
'Shark Tank' Season 14 Episode 20 airs on ABC on Friday, April 14, 2023, at 8 pm ET. Catch the latest episode featuring products like Hunny Bunchies, Tia Lupita Foods, and Play Maysie.
Catch the latest episode the next day on demand or on Hulu. You can also stream old seasons and episodes on Amazon Prime Video and iTunes.