'Save Loona': Orbits campaign to prevent K-pop girl group from disbanding like IZ*ONE

Loona's agency Blockberry Creative is facing financial difficulties that has made the group's future uncertain

                            'Save Loona': Orbits campaign to prevent K-pop girl group from disbanding like IZ*ONE
Is Loona going to disband? (@loonatheworld/Twitter)

Remember the ‘Stan Loona’ viral moment on social media the last few years? Well, Orbits (Loona’s fandom) might be about to show their online presence once more to help the iconic girl group. And this time, they’re trending ‘Save Loona’. On September 28, a Korean news agency reported that the K-pop group’s agency, Blockberry Creative was having financial troubles which have worried fans about how it will affect Loona and if they will disband.

The report suggested that it was common knowledge in the K-pop industry that Blockberry Creative had not paid the several outsourced companies that had worked with them. Some say that this unpaid wage amount can even go as high as hundreds of million won. Out of respect for their partnership and the artists under the agency, the outsourced staff have been working for months without being paid for months but it has started to affect the label and Loona.

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Is Loona going to disband?

Recently it was revealed that record studios and producers were no longer happy with the management of the agency and were not going to continue with music production for Blockberry Creative. The effects can be felt as Loona’s Japanese release did not have a music video. The agency has skipped payment of four insurance taxes, salaries and service costs which runs into billions of won. Due to this Loona’s future activities and music is uncertain.


Currently, Loona’s member Chuu has been booked for several gigs as variety shows seem to love her. But the agency does not believe that the payment through these bookings will be enough to pay off their debts. Previously, IZ*ONE’s fandom collected more than $2.6 million to save the group. So, Orbits hope that they can do something similar so that Loona does not have to disband.

'Loona deserves so much better'

Worried fans have been making posts like, “As you saw the bbc is literally GOING DOWN, so we need maximum help and support for loona, we can send an email to the bbc, i don't know if it would help but it's a good way, but we have to support them because the group has a chance to disband,” “I'm in this loona shit for life and i really wouldn't know what to do with myself if they d word,” and “Saving loona one album at a time.” One Orbit shared, “Bruh we cannot be losing loona this year after losing both izone and gfriend wtf.”

“Okay even if loona doesn’t d word and bbc gets out of this alive, loona deserves so much better than this shitty ass company… they need to be saved immediately,” said another fan. One fan tried to joke, “About to join squid game and give the money i win to loona,,, i can't lose them.” Some even tried to rope in Elon Musk, “SOMEONE PLEASE SAVE LOONA @elonmusk GOWON IS LITERALLY THE GODMOTHER OF YIUR CHILD YOU HAVE TO HELP HER WHAT IF YOU AND GRIMES D WORDED AND LOONA HAS FO TAKE CARE OF HIM WHAT WILL THEU DO WITH NO MONEY HUH?????”