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'Not Friends': Loona’s Yves, JinSoul, Kim Lip and Heejin drop cinematic music video

For the 'Maxis' project, Ryan Jhun collabs with Loona’s Yves, JinSoul, Kim Lip and Heejin for ‘Not Friends’ single

Ryan Jhun’s new project ‘Maxis’ is making waves for roping in the likes of NCT and Loona. The K-pop producer is known for iconic songs like SHINee’s ‘Lucifer’, Red Velvet’s ‘Dumb Dumb’ and EXO’s ‘Obsession’ to name a few. He has also produced several songs for NCT like ‘Kick It’ and ‘Boom’ and roped in Doyoung and Haechan for ‘Maniac’ which was the first single of the ‘Maxis’ project. And now he is collaborating with Loona’s Yves, JinSoul, Kim Lip and Heejin for ‘Not Friends’.

Ryan Jhun has also worked with Loona in the past. He made four of the tracks in their latest EP ‘[&]’ including the title track ‘(PTT) Paint the Town’. ‘(PTT) Paint the Town’ also got Loona their second music show win and first music show win ever with Haseul who had been on a hiatus since 2020. And with the hip-hop-trap songs that Jhun is known for, fans are excited for the ‘Maxis’ single ‘Not Friends’ featuring four Loona members.

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Yves, JinSoul, Kim Lip and Heejin drop ‘Not Friends’ music video

Ever since Loona released a trailer and teaser for ‘Not Friends’, Orbits (Loona’s fandom) have gone into a frenzy. The dark cinematic teasers saw the girls playing evil characters as they fight each other and shoot male fighters. Like Loona’s latest lead single ‘PTT (Paint the Town)’, ‘Not Friends’ is quite different from the current bubblegum pop songs that girl groups are releasing for the summer. ‘Not Friends’ makes use of a strong bassline and eerie R&B and hip-hop sounds which compliments the action film-like music video.

The single and its music video was released on September 3 at 6 pm KST (5 am ET) and is available on all major music streaming platforms like Spotify, Apple Music, MelOn and more. The unusual love song “full of bold desire” is about blurring the boundaries of friendzone and love, and it should be noted that this is Kim Lip’s first lyrics writing credit. Excited Orbits hope that this opens up more song-making opportunities for her and the rest of the members.

But fans were confused when the music video was not released at the time it was supposed to be. They ended up asking for the music video and after 5 minutes of the release time, the social media team dropped the music video's link which turns out had been unlisted because of which Orbits couldn't find it.

Watch the music video below.

'Pls calm down'

Orbits have been trending each of the girls’ names on Twitter since yesterday ever since the teasers dropped with posts like, “I WANT YVES ACTING GIG NOW,” “THEY HANDED KIM LIP THE PEN,” and “SOMEONE PLS STOP THEM KIM LIP KIM LIP PLS CALM DOWN HEY LOOK AT ME.. YOU TOO YVES CALM YOURSELF DOWN HEY I SAID STOP.” Orbits also joked that JinSoul’s character in the MV seemed similar to Song Kang’s in his K-Drama ‘Nevertheless’ and made memes with his catchphrase, “Jinsoul: do you want to go see butterflies?” One fan tweeted, “JEON HEEJIN FROM LOONA SHOOTING A MAN IN AN MV?? AS SHE SHOULD.”

One tweeted, "Kim lip's fit tho." A Heejin fan tweeted, "IM GONNA PASS OUT." Fans wondered about the ending, "SO THERE’S A CHANCE THAT WERE GETTING ANOTHER SUB-UNIT RIGHT???????" Another made a meme, "BREAKING NEWS! the rapper EMINEM was found jobless after the release of "not friends", now, JINSOUL from LOONA have the position of best rapper in the whole world!" "I GOT DRIVER YVES LETS GOOO," said another user.