BTS at Louis Vuitton Men's Fall-Winter Show 2021: Date, time and how to watch runway debut
BTS was announced as the global ambassador for the luxury brand Louis Vuitton back in April
BTS might make their runway debut at Louis Vuitton Men's Fall-Winter 2021 show, which all set to take place in Seoul this week. The upcoming Louis Vuitton show comes just ahead of BTS' release of 'Permission to dance' co-written for the band by Ed Sheeran, which is set to release on Friday, July 9. Louis Vuitton said in a statement, "High expectations. #LouisVuitton ambassadors @bts_bighit invite you to see @VirgilAbloh’s #LVMenFW21 collection from Seoul."
BTS announced the news on Monday, July 5. The statement read, "We are excited to be part of the upcoming #LouisVuitton show in Seoul! this tweet to set a reminder to watch on July 7th at 7PM (KST)." BTS was announced as the global ambassador for the luxury brand Louis Vuitton back in April. Here's all you need to know about the fashion show featuring BTS.
High expectations. #LouisVuitton ambassadors @bts_bighit invite you to see @VirgilAbloh’s #LVMenFW21 collection from Seoul. Watch the show live at 7 pm (GMT +9) on Wednesday, July 7th on Twitter or https://t.co/2i3c2rq839 https://t.co/85K20uEd95— Louis Vuitton (@LouisVuitton) July 5, 2021
The show will be live-streamed on Wednesday, July 7 at 7 pm KST and at 6 am ET.
How to watch?
Who will present?
According to LV's website, designer Virgil Abloh will present his latest Louis Vuitton collection as a "multi-disciplinary artistic performance expressed in poetry, dance and music, and captured between Paris and a village in the Swiss mountains".
The latest Louis Vuitton collection’s presentation is "thematically informed by James Baldwin’s seminal 1953 essay “Stranger in the Village"," the website says.\
LV x BTS LINE AD :fire:— ♛ (@sceneryfortae) July 6, 2021
The outfits :exploding_head: pic.twitter.com/Y4gXekWkjT
According to the website, the set "configures and reconfigures the Swiss village through an abstract marble stage that represents the author’s shifting emotions". "Featuring an all-star cast of artists, the performance revolves around the figurative notion of the art heist that is the art world’s theft and re-appropriation of foundations of cultural heritage. In keeping with Louis Vuitton’s sustainability efforts, the majority of the wood and stone used to construct the show set has been donated for reuse by partners in the Arts and Culture sectors."
Louis Vuitton latest collection "takes archetypes, the writer, the artist, the drifter, the salesman, the hotelier, the gallery owner, the architect, the student, and investigates the dress codes that inform our predetermined perceptions of these familiar characters".Virgil Abloh "imbues the grammar of these codes with different values, by employing fashion as a tool to change those assumptions". Throughout the collection garments, accessories, motifs and techniques play on themes of "illusion, replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage, and re-appropriating the normal through extreme elevation," the website stated.
Army expressed their astonishment and excitement at the news by posting tweets like, ""in the upcoming Louis Vuitton show, BTS might make their runway debut.." WAIT WHAT ?!, " and "I've always been waiting for Namjoon's runway debut *fingercrossed." One tweet read, "I really want to have the opportunity to see @BTS_twt in @LouisVuitton live." Another fan wrote, "Louis Vuitton is presenting their collection in Seoul just that BTS is able to physically attend. Imagine being that powerful! Reminded me of the 2019 BBMAs, that moved the date of the ceremony so BTS could attend."
"in the upcoming Louis Vuitton show, BTS might make their runway debut.." WAIT WHAT ?!— myra⁷ (@jimincIoud) July 5, 2021
I've always been waiting for Namjoon's runway debut *fingercrossed pic.twitter.com/kuRzz5472c— BE careful 🥴 (@Hope_worldpt2) July 5, 2021
Louis Vuitton is presenting their collection in Seoul just that BTS is able to physically attend. Imagine being that powerful! Reminded me of the 2019 BBMAs, that moved the date of the ceremony so BTS could attend 😋— 🧈 (@BTSBAGS) July 5, 2021