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'KQ do better': Ateez fans upset after mismanagement of second world tour of 2022

Fans slam KQ for not restocking lightsticks, Ateez's album with million pre-orders and no promotions for second world tour of 2022

SEOUL, SOUTH KOREA: While it is not easy to manage a K-pop group, KQ Entertainment has been doing a better job than some huge K-pop labels. Their boy group, Ateez has been getting several opportunities to show off their talent and are being invited to the biggest events like the Grammy museum. However, with the announcement that Ateez will be going on their second world tour of the year while KQ is also debuting a new boy group, fans are claiming mismanagement of Ateez.

While KQ has always been mindful of the boys’ health from Mingi going on a hiatus for his mental health to Seonghwa taking a break when he was injured and taking legal action against malicious trolls, fans think Ateez is now being overworked. Despite their sold-out world tour in the first half of 2022, Ateez is again set to go on another world tour by the end of 2022. However, there have barely been any promotions. On top of it, fans are claiming that their merch like lightsticks and albums with a million pre-orders are out of stock which KQ has yet to deal with.

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Fans ask better promo for Ateez’s world tour

Atinys (Ateez’s fandom) had first been impressed with KQ’s commitment to a guerrilla promotional strategy for Ateez’s comeback with the lead single ‘Guerrilla’. However, with no promotions of Ateez’s next world tour, out-of-stock merch and albums, and the new update that the boys are apparently not allowed to post their own TikTok content, Atinys are unhappy. Many also think that the label is unable to manage two boy groups as their focus is currently on their new pre-debut group KQ Fellaz 2 and are busy promoting their pre-debut concert. Fans found it odd that there was buzz about KQ Fellaz 2’s concert while the media was quiet about Ateez who had two sold-out world tours in the past.

‘Constructive criticism is growth’

Fans trended #KQdobetter as they made tweets like, “If you’re going to overwork ateez with a new world tour you should at least promote it on other platforms and no, a 24h story is not enough #KQdobetter.” Another Atiny posted, “Oh and btw, when i was in cali for kcon.. i was at a kpop store and someone asked the employee if they had lightinys in stock and the employee told them “no, we’ve been trying to get them but they’re sold out even in sk” #KQdobetter @kqent f**king restock???”

One fan explained, “Friendly reminder for the company stans: just bc kayque doesn’t mistreat atz doesn’t mean they don’t mismanage them. we can be grateful that atz are treated as human beings and also be critical of promotion and management.” With fanbases promoting the tour, one said, “Mind u there are REAL people behind ateez’s fanbases who have their own lives, school n work.. why is kq fully relying on them for promotions etc when they have staff who are literally made for the job?”

Another Atiny added, “To all the atinys looking thrugh the tag;no one is complaining about the lack of content or saying KQ is the worst; the tag is #KQDOBETTER cus they need to do better at;Promoting on all socials;Restock;Promote the tour better;Constructive criticism is growth;” One wondered why Ateez didn’t have TikTok freedom, “Qrts saying normal? This is factually not true. It used to be but this year alot of grps were announced to have tt freedom and their frequent posts show its true. This is beneficial bc tt favors spontaneity with things like dance trends etc.. not jacket making behind clips :).”

Another Atiny shared, “They don't have even to print that much albums like we are close to 1M what's stopping you kq from letting ateez sells increase ??????” One wrote, “Ateez (usually referred as THE global group) ONLY has TWO languages to choose for the captions, meanwhile a predebut group has 6 kq hasn't even make the EFFORTS to promote their almost 4yo group's tour but they pinned a CONCERT announcement for a group without songs.” One posted, “ll i can say rn is let jongho sing whatever he wanna instead of giving him the same thing every time (the highnote), give yeosang more lines and let him use his tone bc we all know he's so talented, promote!!!!!!!, restock albums and CAN U PLS USE TIKTOK???”

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