K-pop idols and actors Astro Eunwoo and Red Velvet Yeri stun at Burberry Jeju event

Burberry invited guests like 'Squid Game' star Wi Ha-joon, GOT7 members and Itzy for their fashion event at Jeju island

                            K-pop idols and actors Astro Eunwoo and Red Velvet Yeri stun at Burberry Jeju event
Astro's Eunwoo, Red Velvet's Yeri, Moon Ga-young, GOT7's Youngjae and Jay B at the event (@burberry, @koreadispatch/Instagram)

The Spring/Summer fashion weeks have been taking place all over the world including South Korea. Earlier, it was reported that EXO’s Kai had become the ambassador for the Seoul Fashion Week S/S 2022. With the global influence of the Hallyu Wave, we also have fashion brands roping in K-pop idols as ambassadors for their campaigns and events. A lot of elite fashion houses that do not take personalities as ambassadors are also jumping on the bandwagon as we had aespa become the first K-pop ambassador for Givenchy. And now idols like Astro’s Eunwoo and Red Velvet’s Yeri have been invited to Burberry’s Jeju event.

The British luxury fashion house Burberry is the latest to endorse K-pop idols. Having launched in the 1850s, their focus was mainly on outdoor and sporty attire before moving into haute couture. Their global ambassadors have included the likes of movie star Yoo Ah-in and EXO’s Baekhyun. A few months ago, idol actor Eunwoo became the latest South Korean celebrity to become Burberry’s ambassador. And he's also involved in Burberry’s latest fashion event at Jeju island.

EXO Kai is global ambassador of Seoul Fashion Week, fans dub him 'the main character'

Why do brands want K-pop ambassadors? LVMH partners with Hyuna and Blackpink’s Jisoo


Celebrity lineup

To introduce their latest ‘Burberry Outerwear’ collection, Burberry organized the event ‘Burberry The Imagined Landscape Jeju’ at Jeju island. Known as a popular tourist spot, the fashion house created a huge icy destination like a pyramid that would complement their latest athleisure collection. And the three-day event had a huge star-studded lineup.

Han Hyo-joo
She is a movie actress and has acted in films like ‘The Beauty Inside’ as well as K-dramas like ‘W’.


Jung Hae-in
He was quite recently in the Netflix original ‘D.P.’ and is set to star opposite Blackpink’s Jisoo in ‘Snowdrop’.


The popular girl group have been busy promoting their first studio album ‘Crazy in Love’ which was a commercial success and topped charts like Billboard.


Wi Ha-joon
From being mentioned in People’s '25 Sexiest Men on TV' to starring in the biggest Netflix show of the year, ‘Squid Game’, Wi Ha-joon has reached new heights of international fame.


Astro’s Eunwoo
Idol actor Eunwoo is currently the most sought-after South Korean celebrity at the moment. He also happens to be the latest brand ambassador of Burberry.


Moon Ga-young
Moon Ga-young also happens to be Eunwoo’s co-star as both acted as a couple in the popular 2020 K-drama ‘True Beauty’.


Weki Meki’s Doyeon
Doyeon is quite busy from acting in the ongoing K-drama ‘One the Woman’ to preparing for her group’s first comeback of the year.


Lee Do-hyun
Lee Do-hyun is a rising star having acted back-to-back in several popular K-dramas like ‘Sweet Home’ and ‘Youth of May’.


Lee Da-hee
She is a popular K-drama actress known for her stoic roles in dramas like ‘Search: WWW’ and ‘L.U.C.A.: The Beginning’.


GOT7’s Jay B and Youngjae
With GOT7 currently focusing on their individual careers and solo debuts, fans were happy that Jay B and Youngjae reunited and attended the event together.


IVE’s Ahn Yujin
Ahn Yujin was one of the youngest members of the disbanded group IZ*ONE. However, she has recently been reported to be the leader of Starship’s newest girl group IVE.


Sandara Park
Sandara Park is returning to music, having signed with GOT7's Bambam and Sunmi’s record label ABYSS and is in the talks of reuniting with 2NE1.


Red Velvet’s Yeri
Yeri, the youngest member of Red Velvet, was the latest guest to attend the fashion event. She also debuted as an actress this year with 'Blue Birthday'.



On the last day, we had an equally star-studded lineup as it included soloist Holland. Known to be the first openly gay idol in K-pop, he is always at the forefront of the fashion scene having collaborated with the likes of Gucci.


Kard's BM

The currently active male member of the co-ed group Kard has been quite busy with his individual gigs. He turned heads as he attended several shows at Paris Fashion Week and also ended up walking for BOSS.


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