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IU to give free concert ticket to fans who stop scalpers, Uaenas say 'actually genius'

IU becomes the first female K-pop idol to have a concert at Olympic Stadium for her 15th debut anniversary
IU to have a 2-day concert at Olympic Stadium on her 15th debut anniversary (@_IUofficial/Twitter)
IU to have a 2-day concert at Olympic Stadium on her 15th debut anniversary (@_IUofficial/Twitter)

Looks like there is a reason why the general public dubbed IU as the ‘nation’s sweetheart’. For her historic Olympic Stadium concert, the K-pop idol is going all out t make sure Uaenas (IU’s fans) have the best experience even if it means taking down ticket scalpers. Ticket scalpers are a menace for concert-goers as they use automated tricks to mass purchase tickets and then resell them at a much higher price as seen in the case of BTS and Stray Kids. But IU has a couple of tricks up her sleeve too as she has roped in her own fans to stop them by giving them free tickets and merch.

Days before the pre-sale for fanclub members, IU’s label Edam Entertainment shared a policy to track down ticket scalpers. They shared, “Of all tickets purchased through alternative ticketing platforms, those found to have been purchased through illegal means, including ones which were acquired through bulk buying, ones purchased through premium transaction sites, ones sold/purchased on personal social media, etc. will be deemed fraudulent. All attendees must purchase tickets for the concert in person."

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IU uses fans to enforce ticketing policies

Apart from the scalpers, there are also some fans who engage in illegal reselling which Edam hopes to put a stop to. They added that if there were any fanclub members who took advantage of the pre-sale to resell IU's tickets at a higher price, their membership would be revoked and they would be blacklisted and banned from all future IU events. They will also not be able to get a new membership again.

To further enforce these policies, Edam will cancel all tickets that they suspect have been resold and purchased through illegal means. Uaenas who learn of scalpers or illegal sellers can directly report to the label and gain rewards. IU will be gifting a free ticket to her Olympic Stadium concert. If the fan already has a ticket, they will get special merch.

‘IU for president'

Fans were impressed with IU and made tweets like, “This is actually genius.” Another Uaena posted, “And that’s why we say iu for president, fairness & no celebrity privilege…purchase tickets like everyone else or stay home.” A non-fan wrote, “These people are really good at their job.” Another hoped, “Love it. Now here's hoping it becomes the industry standard everywhere. Do whatever it takes to make ticket buying fair and the prices as advertised. Absolutely destroy the scalping industry.”

One joked, “Other companies better be like:.” One fan wrote, “All entertainment agencies should take note on 📝 how to combat illegal ticket selling and scalpers Yeah I'm talking about you: JYP HYBE @ygent_official @SMTOWNGLOBAL This is, i guess, another FIRST from IU and EDAM.”







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