'Apocalypse': Dreamcatcher sets eco-friendly challenges, fans say 'feels like Earth Day'
With more and more environmentalists warning people about the dangers of climate change, we also have some K-pop groups doing their part in helping reduce their carbon footprint and spreading awareness. We’ve had YG producing their albums with biodegradable material while Blackpink was roped in as ambassadors for UN’s Climate Change project. Victon, on the other hand, introduced digital albums with photocards so that the production of physical albums is reduced. And now Dreamcatcher is being commended for their latest comeback.
The girl group came back with their second studio album ‘Apocalypse: Save Us’ on April 12. As the name would suggest, Dreamcatcher took a dystopian approach for the album and were even seen incorporating messages of climate change and environmental damage in the music video of the title track ‘Maison’. Dreamcatcher also introduced the 'DREAMCATCHER Save Us Challenge' in which fans simultaneously help stream and promote the album while doing eco-friendly missions.
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Dreamcatcher introduces eco-friendly challenges
On April 12, fans were impressed that Dreamcatcher had introduced a save the Earth challenge in which they would get to do fun missions between April 13 and 22 with the hashtag #드림캐쳐_SaveUs챌린지. Seven winners would be selected and gifted polaroids. The challenge includes one task a day like -- unplug unnecessary outlets, use a shopping basket instead of a plastic bag, promote your favorite track, recycle separately, stream ‘Maison’ 20 times, pack a lunchbox using a multi-purpose container and don't leave any leftovers, promote your favorite concept photo, stream ‘Maison’ 30 times, use public transport, and clean up unnecessary mails and letters.
translation via papago— Maggie (@maggiefixx) April 12, 2022
seems like they're doing a save the earth challenge pic.twitter.com/nPBD284S6q
Fans have decided to thank Dreamcatcher by helping the album become immediately successful upon its release. Within 24 hours, ‘Apocalypse: Save Us’ topped the iTunes Album Chart in 20 countries like Australia, France And Malaysia. Dreamcatcher also became the fifth K-pop girl group to top US iTunes following Red Velvet, TWICE, Blackpink and Loona. Dreamcatcher even debuted at #1 on the Worldwide iTunes Album Chart and it is their third album to do so. Meanwhile, even their music video for 'Maison' is trending at #1 on YouTube Worldwide.
'Queens of saving mother earth'
Many were impressed with these eco-friendly challenges and made tweets like, “Deukae queens of saving mother earth.” Another fan posted, “AHAHAHHAHA I LOVE THIS FEELS LIKE EARTH DAY.” One commented, “Their biggest brain for dropping this album and making this challenge during Earth week.” Another flexed, “Do you know ANY company in kpop industry who does this?!?! THAT IS DREAMCATCHER COMPANY PEOPLE!!! DREAMCATCHER WORLD DOMINATION!!” One fan applauded, "IM SO SURPISED, #Dreamcatcher’s COMPANY IS DOING A CHALLENGE TO SAVE EARTH?!" Another said, "This is such a great initiative."
Deukae queens of saving mother earth— Nics⁷ 🌱 Deukae's 1st win (@JIUreamcatcher) April 12, 2022
their biggest brain for dropping this album and making this challenge during Earth week https://t.co/8nKABgoRdi— angel (@gahyeonsangel) April 12, 2022
do you know ANY company in kpop industry who does this?!?! THAT IS DREAMCATCHER COMPANY PEOPLE!!! DREAMCATCHER WORLD DOMINATION!! https://t.co/f3mTmkb4VT— « he yu • 贺予 »🥟🦑🌿 (@fenglanchu) April 12, 2022
this is such a great initiative. https://t.co/UgXgEoPAqw— Λ | ᴀᴘᴏᴄᴀʟʏᴘꜱᴇ ᴅᴀʏ ◌ (@inkzapowl) April 13, 2022