Who invested in Lady Alpha? Arizona couple bags 'Shark Tank' $100K deal with no negotiation
LOS ANGELES, CALIFORNIA: The necessity for specialist items intended to meet the particular demands of public nursing is clear. Lady Alpha saw this gap and entered the business sphere by participating in the 15th season of ABC's 'Shark Tank'.
Breastfeeding mothers and their children frequently encounter difficulties in public situations, ranging from a lack of privacy to pain during nursing sessions. Breastfeeding in a hot climate can also be difficult, resulting in dehydration for both the nursing mother and the infant, as well as pain from increased perspiration and various heat-related disorders.
Lady Alpha promotes a more helpful and accommodating atmosphere for nursing mothers as part of its commitment to improving their entire experience.
Jacqueline Samuelson and her husband Jeremy approached 'Shark Tank' with a request for $100,000 in exchange for 10%. Barbara Corcoran, without hesitation, offered the same.
Not only did the company's sales records speak for themselves, but she was also fascinated by the owners. The couple was obviously taken aback at first, but they immediately jumped on the deal as well.
How does 'Shark Tank' product Lady Alpha work?
Lady Alpha stands out as the only nursing cover on the market that includes an in-built fan. The U-shaped fan is firmly attached to the breastfeeding cover with a Velcro strap.
With 16 independent air outlets, this bladeless fan offers a pleasant breeze to both the breastfeeding mother and the infant. The device prioritizes safety, protecting delicate infant fingers and the mother's hair.
The nursing cover has three adjustable air speeds, which provide flexibility and simplicity of control. It is designed to be both sturdy and flexible, allowing for a good view of the infant at all times.
The material is machine washable and breathable, providing comfort for both mother and baby. The fan makes a faint humming noise that resembles white noise, helping to create a peaceful nursing atmosphere.
The fan has a rechargeable battery, making it convenient for on-the-go use. The product comes with a USB-C charging cord to ensure optimal charging.
With a full charge, the fan can run for up to 6 hours on low, 4 hours on medium, and 2 hours on high. The charging procedure usually takes around 2 hours, and a blue light indication indicates when the gadget is completely charged.
This functionality keeps the nursing cover functioning and ready to use, giving a prolonged and dependable cooling experience for breastfeeding women and their newborns.
What is the cost of Lady Alpha?
The nursing cover with the novel fan design is available in a variety of hues, including Sage Remington, Champagne Mami, Midnight Magic, the original Cool Blue, and Light Pink. This unusual gadget, priced at $59.95, offers a cooling option for nursing moms and young newborns.
Additionally, for individuals who do not require fan functionality, the nursing cover is available separately for $34.95. Customers can place pre-orders on the official website, with delivery scheduled for early May 2024.
Who founded Lady Alpha?
Sunny, the daughter of Jacqueline and her husband, Jeremy, was born in 2022. Living in Arizona, the Samuelsons faced the difficulty of nursing in a hot climate.
Jacqueline, who opted for a nursing cover, discovered that the combination of body heat and 110-degree temperatures made meals difficult for both herself and Sunny. To address the difficulties they were experiencing, the Samuelson couple set out in search of improved nursing supplies.
Surprisingly, their search offered little beyond the standard nursing cover. Recognizing a large gap in the market, Jacqueline set out to create a new design that would provide a more effective answer to her problem.
Drawing on their individual backgrounds and experiences, Jeremy, a Grand Canyon University Health Administration graduate, and Jacqueline, a sales professional, collaborated to take on the task. Jacqueline, driven by determination and working diligently for six months with a newborn at her side, created a solution that fulfilled the precise needs they had discovered.
As a vibrant duo, they moved into the realm of entrepreneurship and launched their small-scale firm in 2023.
'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.
For those who missed the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.