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Uprising Foods' $12 bread gets no deal, 'Shark Tank' fans say 'it isn't even sliced'

Fans agreed with the Sharks' view that the Uprising Foods' bread was not only ridiculously overpriced but also that the pitch was all sorts of confusing
Uprising Food founders Kristen and William Schumacher on 'Shark Tank' (ABC)
Uprising Food founders Kristen and William Schumacher on 'Shark Tank' (ABC)

'The Sharks must be out of their minds' mumbled a surprised William Schumacher as he and his wife Kristen Schumacher walked out of the tank with no deal for their premium bread company Uprising Food. The couple walked into the tank seeking a whopping $500,000 in exchange for a measly 3% stake. Even before they began pitching for their high-end bread cube, the Sharks chuckled on seeing the couple's bid. 

William did most of the talking as he explained what sets Uprising Food's bread cube apart from the several other loaves of bread available in the market. After generously throwing in a bunch of jargon and some very impressive sales numbers, he managed to grab the attention of all the Sharks. Unfortunately, that attention quickly turned into an intense criticizing session once the Sharks began asking him questions and trying to make sense of the numbers he was so proudly sharing. The Sharks were briefly pacified after taking a bite of the bread slice, which all of them unanimously deemed as extremely tasty and delicious. But as soon as they heard that the bread cube was sold for a whopping $12 they were once again back to bashing the Schumachers for their extremely confusing pitch. Mark Cuban was especially frustrated by how the couple was messing up their pitch for a genuinely good product by not focussing on the strengths of the bread but instead harping about superfoods and the nutrition deficit problem in the country. 


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Uprising Food founder William Schumacher with the brand's bread cube (Shark Tank/ ABC)

Guest Shark Emma Grede, Lori Greiner, and Barbara Corcoran too agreed with Mark and felt that although they had a great product on their hands the extremely inflated price and the confusing numbers made them wary of parting with their purse to invest in the company. Despite having a record number of sales in 2021 and 2020, the company was still running at a loss of close to $1 million.

Mr Wonderful aka Kevin O'Leary was ready to give them one last fighting chance and asked them by when they were hoping to become profitable, and the founders once again fumbled when they vaguely replied saying they would be profitable once they reach a certain level of sales. So it came as no surprise that the Schumachers left the tank empty-handed. While they are still dumbfounded at not closing a deal with the Sharks, fans agreed with the Sharks' view that the bread was not only ridiculously overpriced but also that the pitch was all sorts of confusing.

A fan tweeted, "I'm not spending 12 dollars on bread lol. #SharkTank." Another fan wrote, "UNSLICED??? They aren't even slicing it for $12? C'mon. #SharkTank." "The bread isn’t even sliced?? #SharkTank," echoed a fan.




Mark Cuban was very frustrated with Uprising Food' pitch on 'Shark Tank' (ABC)

Another fan shared, "Isn't the majority of the obesity crisis in poor communities due to lack of healthy food? How in the world would they pay for $12 bread? Come on. Those who need it most CANNOT AFFORD IT. #absurd #SharkTank." "#UpliftingFoods $12 for bread, yes I have to agree with the sharks thats ridiculous. Its less than a half a loaf Come on. It needs gold flakes or to make me smarter for me to pay that. #SharkTank," expressed a fan. "No ‘expensive bread’ dude they understood! They think you have a good product —your margins are just terrible! I hope they understood that. #SharkTank," pointed out a fan.




The founders of Uprising Food- Kristen and William Schumacher, left the tank with no deal (Sharkk Tank/ ABC)

What did you think of the Uprising Food's pitch on 'Shark Tank'? Let us know.

'Shark Tank' Season 13 airs every Friday at 8/7c on ABC. Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.