Uprising Food on 'Shark Tank': Who are the founders and is premium bread loaf worth it?

From a loaf of bread to a bag of chips, Uprising Food's prices might seem extremely steep, so does the product justify the premium price?

                            Uprising Food on 'Shark Tank': Who are the founders and is premium bread loaf worth it?
Kristen and William Schumacher pitch for Uprising Food on 'Shark Tank' (ABC)

Avocado toast, PB&J sandwich, French toast, are just a few of the many delicious foods items that can be prepared with a humble loaf of bread. For many years bread has been an integral part of our daily diet, but thanks to growing health-consciousness many people have quit consuming bread due to the high carb, sugar, and gluten that a slice of bread can add to your body.

If you're one of those many people who are struggling to resist the temptation of enjoying a tasty sandwich due to bread, then Uprising Food's bread cube might just be the answer to all your prayers! With the mission of fixing the broken food system and poor health caused due to nutritionally-deficient diet, Uprising Food has taken upon itself to convert our regular, everyday staple food items into superfoods. This means a piece of bread from the Uprising isn't just your ordinary 'budget' and carb-loaded food item, but instead a fiber-rich and healthy treat for your body. If you're curious to know more about this company that is going out of its way to prove that healthy food and delicious food aren't mutually exclusive then read on. 


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What is Uprising Food?

According to the brand's website, Uprising™ is a future-thinking "superfood bakery" featuring familiar-looking foods made in entirely new ways. Uprising™ foods incorporate both cutting-edge science and artisan baking secrets to transform seemingly simple ingredients into insanely delicious creations. Their clean ingredient foods are made without grains, denatured oils and preservatives, are both keto and paleo-friendly, high in fiber and protein.

The brand declared that it is waging a war against poor health and broken food system with its innovative take on healthy food. "At Uprising, we bring superfood staples to the masses. Our weapon of choice, arguably the world's healthiest loaf + chip combo on the planet," states their website. The brand has become immensely famous for its wildly popular Uprising™ Superfood Cube- which is basically a square loaf of bread that tastes like a sourdough! The bread is made with baking powder rather than yeast. Other natural ingredients include egg whites, psyllium husk, flax, apple cider vinegar, salt and water. That produces 160 calories per slice, 6 grams of protein, and 11 grams of fat.
The Uprising Cube gets its name from the shape. The loaf is 4 inches tall by 4 inches wide and 4 inches deep. That yields eight slices or 1.25 pounds of bread. 

"This "ain't ya mama's killer bread" ... we are food pioneers and the inventors of both the first "Super Breads" and "Freedom Chips" ... leveraging modern gut science we combine superfood ingredients + very high amounts of prebiotic fiber + keto knowledge to make mouth-watering food. Our foods taste like cheat meals ... but they're not. We are like the Halo Top™ ice cream of the savory staples world." Based in Cincinnati, OH, Uprising is on a mission to rebuild, reformulate and reinvent traditionally high-carb foods for the masses dealing with food-based health issues. This is without compromising on the taste of food. Sounds too good to be true? Well, the glowing reviews on the brand seem to suggest otherwise. 


Who are the founders?

Former P&G manager William Schumacher is a huge fitness buff and biohacker who believes that a healthy diet is a key to good health. The Uprising Cube or bread cube might look just like your ordinary bread in a square shape, but that couldn't be farther from reality. A lot of time and research was done to perfect the recipe of the bread cube which is not only delicious but also extremely healthy. Michael baked more than 200 loaves of keto bread as he wanted to launch a business that would revolutionize the way we eat out staples. He finally realized that he needed help and roped in Mark Frommeyer, co-owner of Blue Oven to create the perfect bread. Thanks to Mark's expertise in baking and innovation, we have our favorite bread cube today. 

William is the co-founder and CEO of Uprising Food, while Kristen Schumacher is the co-founder and chief brand officer. Mark Frommeyer and Sara Frommeyer are co-founders too and handle the baking aspect of the business! 


What is the cost and where to buy?

Uprising Food currently sells their products- bread cube and chips as a bundle and are available for purchase through a subscription model.

There are 5 Uprising Superfood Bundles, the details and prices of each bundle are as follows:
Starter Bundle Sampler (One-Off: Two Cubes & Two Servings of each Freedom Chip): $48
Hawaii & Alaska Bundle (Subscription: 4 Pack of Cubes): $48
Family & Friends Bundle Bundle (One-Off: 6 Pack of Cubes): From $48
Happy Belly Bundle (Subscription: 6 Pack of Cubes): $72
Jumbo Bundle (Subscription or One-Off options: 30 Servings of Freedom Chips): From $39

These products currently are currently available for purchase only through the brand's website from here



For a loaf of bread and a bag of chips these prices might seem extremely steep. So does the product justify the premium price? "Depending on the bundle you buy, our products range from $1.25 - $3 per serving … so when you really break it down on a daily basis, the best staple foods money can buy are both affordable and worth it in our book," the brand's website claims.

Where is Uprising Food now?

Earlier this year in January, the brand launched their Superfood Chips. The first batch was sold out within 24 hours. In an Instagram post announcing the launch of the new product, the brand wrote, "👏🏼 INTRODUCING... the ALL NEW low-carb SUPERFOOD CHIP! 👏🏼 Our team could barely hold in this BIG news!! Ready for it!? Drum roll please.....🥁🥁 Not only have we launched the chip online but we are officially in select @meijerstores (MI only... for now 😉)!! Y’all have been instrumental for our success and we feel so blessed and lucky to have this Uprising family!" 



Who will steal the deal?

Since it's a food item, all the sharks will definitely be interested in it, but we think Mark Cuban or Kevin O'Leary might most likely end up closing the deal. Although, it eventually boils down to the sales numbers and demand for the product for sharks to decide whether to invest in the company or not. 

Mark Cuban with Uprising Food's Bread Cube (ABC)


‘Shark Tank’ Season 13 Episode 1 returns to ABC on October 8, 2021, at 8 pm ET. Catch the latest episode featuring products like Uprising Foods, Lion Latch, Kin and Paskho on October 8, 2021, from 8 pm ET to 9 pm ET.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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