'Undercover Billionaire': How are Monique, Grant and Elaine's business ventures doing? Here's a quick recap
When it comes to being successful, regardless of what you do and who you are, it always boils down to the hustle. Starting from the ground up isn't easy, but it's not impossible. And while talk is cheap, Grant Cardone, Monique Idlett and Elaine Culotti are here to put their money where their mouth is on Season 2 of 'Undercover Billionaire'.
These three self-made business tycoons are here to take on the ultimate challenge — establish a successful business within 90 days, all while under an alias with no assets or contacts to their names, armed with only a cellphone, a truck and $100. Seeing that they each are dropped off in three cities they've never been to before, it's up to them to put their knowledge and skill to the test and build a business entirely from scratch.
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The show so far
The series is currently three episodes in and tensions are already running high, seeing that the race is on for Grant Cardone, Monique Idlett and Elaine Culotti to conceptualize and put their business plan into action. Besides their general lack of resources, this seems to have gotten even tougher, seeing that they're currently trying to do so while in the middle of a pandemic. So far, here's the update on each of their business/ideas.
Monique Idlett plans on starting a health food service that creates healthy juices and juice shots and aims to bring healthy and clean food options to the city of Tacoma. She currently is in the process of securing vendors, investors and planning her marketing campaigns as well.
Elaine Culotti saw the potential in Shepherd's Inn and convinced the owner to let her convert a space in the inn into a delicatessen and grocery store. The work towards the renovations of the inn is well on its way and in a personal win for Culotti, she might have just successfully found a potential investor too.
Out of the three, Cardone arguably has secured the most amount of funding. Post his marketing campaign for Mark Smith, the latter gave him a cheque of $10,000 to carry out more activities. With funding secured, Cardone was more focused on being able to get his family to live with him and, for now, his business idea has definitely taken the back seat.
How to stream 'Undercover Billionaire'
You can catch new episodes of Season 2 every Wednesday at 8 pm exclusively on Discovery+. You can also watch the previous episodes of this season, in case you want to bring yourself up to speed.