Ticketmaster reveals Taylor Swift's Eras Tour breaks records, 2M+ tickets sold in a day amid sale fiasco
LOS ANGELES, CALIFORNIA: Taylor Swift is a global icon and when she drops an album, it's safe to say, fans go berserk. After dropping the 'Midnights' album, fans went into an absolute frenzy and dedicated a day to listen to their idol's newest album which made Taylor Swift conquer all of the Billboard Hot 100's top ten spots. She is the first artist to do so in the history of the song chart. If you are a swiftie or not, regardless, we are sure you're well versed with the lyrics 'It's me. Hi. I'm the problem. It's me.' Seems like this lyrical verse sits perfectly with the ongoing situation with Ticketmaster.
Although the Beatles’ and Drake's records once seemed unbeatable, Swift set the record higher by doubling it. However, it is a sad time for Swift fans as anyone looking to buy a ticket to Taylor Swift's new tour may be out of luck. Ticketmaster has issued a lengthy explainer about what led to the chaos that erupted over tickets for Taylor Swift’s 'The Eras Tour', which went on sale on November 15, 2022. Wondering what happened next? Read more to find out.
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Ticketmaster said on Thursday that "due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow's public on-sale for Taylor Swift | The Eras Tour has been canceled."
"The Eras on sale made one thing clear: Taylor Swift is an unstoppable force and continues to set records,” Ticketmaster wrote in its explanation. The statement further read, “We strive to make ticket buying as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for the Eras Tour. We want to share some information to help explain what happened.”
According to Ticketmaster, 2 million verified fans got sent to a waiting list and 1.5 million were given the chance to buy tickets when the sale started. Ticketmaster fixed on this rift because “historically, 40% of invited fans actually show up and buy tickets, and most purchase an average of 3 tickets.” “Historically, working with Verified Fan invite codes has worked as we’ve been able to manage the volume coming into the site to shop for tickets,” Ticketmaster said. “However, this time the staggering number of bot attacks, as well as fans who didn’t have invite codes, drove unprecedented traffic on our site, resulting in 3.5 billion total system requests - 4x our previous peak.”
Apparently 'The Eras Tour' ended up breaking a Ticketmaster record as over two million tickets were sold for Swift’s shows on November 15, 2022, the most tickets ever sold for an artist in a single day. Seems like TS just wants to break records this year.
