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The Boyz ‘Drink It’: Release date and how to listen to UNIVERSE single

The Boyz have released teasers for their new UNIVERSE single titled 'Drink It'

'UNIVERSE' is a new app and online platform for K-pop where artists get together to release exclusive content for their fans. From variety shows to concerts and music, 'UNIVERSE' has roped in 18 K-pop groups and solo artists. The entertainment platform also has original series like variety shows, radio shows and music. For their latest music venture, The Boyz will be participating.

As of now, seven singles have already been released by various artists for 'UNIVERSE Music'. ‘Drink It’ is the 8th single of the 'UNIVERSE Music' series. It is recorded and will be performed by The Boyz. The song is inspired by The Boyz’s reality show on 'UNIVERSE', ‘THE BLOOD: DEATH MATCH’. Due to its popularity among fans, a soundtrack-like song based on the concept of the show will be the theme of ‘Drink It’.

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Release date

The Boyz’s ‘Drink It’ will be released on July 11 at 6 PM KST (5 AM ET).

How to listen

The single will be released on all major music streaming platforms like Spotify, Apple Music, MelOn and more.

Concept

The Boyz’ ‘THE BLOOD: DEATH MATCH’ is a fun reality show with a dark concept. The 11 members pretend to be vampires and incorporate supernatural elements in the games that they play on the show. Since it is quite different from the concepts they have done for their albums, they decided to continue with it for the single ‘Drink It’. It has also been announced that The Boyz will be back with a sixth mini-album in August. It is yet to be confirmed whether the concept of this single has any spoilers or hints at their August comeback in any way.

Teasers and music video

While the teasers have been released on YouTube, the full version of the music video will be released exclusively on UNIVERSE’s app.

They first released a concept video, that takes inspiration from the film 'Interview With A Vampire'. With Younghoon playing the part of the interviewer we see snippets of the boys in grungey setups as Juyeon tells him about their activities in the darkness.

A teaser of the music video called the 'Society' version was also released with haunting instrumentals. As the tempo rises in the end, the members suddenly teleport while Younghoon is covered in blood.

One more teaser called the 'Blood' was released on Friday, July 9.

Watch the music video below.

Fans react

One fan tweeted, “WE ARE HEREEE FOR IT !!!” Meanwhile, another fan tweeted, “I’m still not over these.” One fan guessed at the type of song it would be, “If tattoo and reveal had a baby, it would be drink it.” Another fan tweeted, “Feast on TBZ’s visuals.” One fan tried to analyze the concept and what to expect from the next teaser, “Idk anymore if this is society version is that why they looked like they were in like "normal" kind of places so for blood version all of them are vampires now?? or what like continue from this part?”