'Shadowhunters' Season 3B: Fans make their own teasers after Freeform's disappointing poster

It didn't take long for the 'Flock to Unlock' campaign to be an absolute hit among the fans, and that's not surprising because of how vocal and passionate they have always been

'Shadowhunters' Season 3B: Fans make their own teasers after Freeform's disappointing poster

Shadowhunters fans have done it again. The fact that the Freeform show's worldwide fandom is one of the strongest there is, happens to be no secret. So, much like their intense past endeavors at getting the show picked up after it was canceled last year, this time - frustrated and disappointed with the US network's promo for its upcoming final season - fans decided to give themselves their own promo!



 

On January 6, Freeform took to Twitter to post their official announcement for season 3B with a new poster attached and a reminder that there are just "50 days until the final episodes." They also used the hashtag 'ShadowhuntersLegacy' alongside the photo that appeared to be the official poster and features all six characters of the main cast.

Somehow, it didn't sit well will the fans. Soon, social media started buzzing with fans announcing their disappointment about how lac-luster and bland the promo-poster was, with some of them even claiming it's almost as if the network isn't even trying anymore with the show.



 



 



 

So, charged with all that anger and frustration about the network's poor handling of promos, 'Shadowhunters' fans and even some of the cast members, decided to start a "flock to unlock" campaign. Run collaboratively by a number of fans of the show, the campaign is trying to get viewers to like and share certain tweets, that will allow them to unlock a new teaser every week for the upcoming season.



 

These teasers will be in the form of a polaroid of a particular cast member, with a little information on how their storylines are going to pan out in the upcoming season. For example, the teaser that has been already released by the campaign shows Katherine McNamara, who plays Clary Fray, with a placard that reads that her character's arc in season 3B will be “Bloody. Transformative. Shattering.”



 



 

It didn't take long for the campaign to be an absolute hit among the fans, and that's not surprising, because of how vocal and passionate they have always been about the show. As for the next fan-created teaser for season 3B, the campaign's Twitter page has already hinted either Magnus Bane (Harry Shum Jr.) or Alec Lightwood (Matthew Daddario) could be the focus of it. So, keep doing your thing, fans!