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See The Way I See on 'Shark Tank': Here's how you can bring some joy to your day with a new sweatshirt

See The Way I See on 'Shark Tank' is a mental health awareness apparel business that emphasizes uplifting phrases on sweatshirt sleeves
PUBLISHED MAY 5, 2023
See the Way I See owner Sophie Nistico appears in 'Shark Tank' Season 14 Episode 21 (ABC)
See the Way I See owner Sophie Nistico appears in 'Shark Tank' Season 14 Episode 21 (ABC)

TRUMBULL, CONNECTICUT: On May 5, 2023, ABC will premiere a brand-new episode of 'Shark Tank'. A fresh set of businesspeople will pitch their four enterprises in an effort to make a deal with the Sharks. In 'Shark Tank', season 14, episode 21, Sophie Nistico is looking for a partner for See The Way I See, her clothing line that aims to destigmatize mental health.

See The Way I See is a mental health awareness apparel business that emphasizes uplifting phrases on sweatshirt sleeves. Sophie founded the company after suffering from anxiety and persistent migraines for over a decade. Here is all the information you would want to know about Sophie and her clothing line.

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What is See The Way I See?

See The Way I See is a clothing line that sells apparel, jewelry, accessories, and stationery. Sophie, a recent college graduate who suffers from anxiety and persistent migraines, is the owner and founder of See The Way I See. Sophie founded See The Way I See with the intention of destigmatizing mental health and raising awareness about the issue.

Sophie began an Instagram account over six years ago, where she showcased her art from her point of view. See The Way I See is a size-inclusive, mental health awareness apparel business that emphasizes uplifting messages on sweatshirt sleeves. Sophie wants to offer individuals the small boost they need and to help anyone who is struggling with their mental health. Sophie's mission is to destigmatize mental health and raise knowledge and acceptance of the topic. She wishes to break the unwritten convention that mental health should be kept secret, and she wishes to assist everyone suffering from mental illness. Sophie has had chronic migraines since she was approximately fifteen years old, averaging fifteen to twenty headaches per month, and didn't realize for a long time that they were caused by significant anxiety. She overthinks everything, gets nervous over the smallest things, and is basically an emotional twenty-something doing her hardest in life.

Sophie utilizes her artistic expression to connect with those who are dealing with mental health issues. Art has been more than a pastime for her since the age of ten, when she discovered her creative spark. It's also a means for her to communicate her mental health issues and look people in the eyes. She views her difficulties as a source of inspiration rather than concern. She no longer views mental illness as a barrier, but rather as an opportunity.

See The Way I See provides a variety of goods to assist those who are struggling with their mental health. The optimistic affirmations on the sweatshirts' sleeves are intended to give folks that extra push they need. The apparel is size-inclusive, which implies that everyone, regardless of size, may wear it. This is significant because people of all shapes and sizes are affected by mental illness. See The Way I See also sells jewelry, accessories, and stationery in addition to apparel. The jewelry is intended to spark conversation, while the accessories and stationery are intended to keep individuals organized and on track. All the goods were created with mental health in mind and are intended to assist those who are struggling with their mental health.

See The Way I See is much more than a clothing line. It's a community of people who are dealing with mental health issues and want to connect with others who are going through similar experiences. Sophie is on a mission to get people talking about mental health, one sweatshirt at a time. See The Way I See can be precisely what you need if you're struggling with your mental health or know someone who is.



 

Who is the founder of See The Way I See?

Sophie, the owner, and founder of See The Way I See, is a recent graduate with a degree in Bachelor of Science from Sacred Heart University who is now officially a full-time company owner! She launched an Instagram art account over six years ago to share her paintings from her perspective, hence the moniker See The Way I See! She began with stickers and has since expanded to clothes, which has garnered tremendous support! Furthermore, she seeks to destigmatize mental health through her sweatshirts by including soothing notes on the sleeves to help people move ahead.

The apparel features statements that might assist people work through any mental health challenges they are having. For example, there's a sweater with the word 'Anxious' on the front and the words "This too shall pass" on the sleeve. Another shirt reads "Practice Empathy" on the front and "Always act kinder than you feel" on the sleeve. She also offers tee shirts, sweatpants, shorts, phone covers, tote bags, and other items in addition to sweatshirts. Sophie has demonstrated how creative expression can connect with - and give support and encouragement to - anybody battling with their mental health by putting the "do" in "doodle."

Sophie has considered art to be more than simply a hobby since the age of ten, when she discovered her creative spark. It's also a means for her to convey her mental health issues. A method to look them in the eyes and utilize them as a source of inspiration rather than fear. She no longer views mental health as a barrier, but rather as an opportunity. She now utilizes her artistic outlet to connect with others who are on similar paths. Her company, See The Way I See, is a beacon of hope, as she "normalizes discussions about mental health and let others know they're not alone."



 

What is the cost and how to buy See The Way I See apparel?

See The Way I See is a clothing brand that offers various mental health stickers by printing them on T-Shirts, Hoodies, Pants, Caps, and other items. This company sells a clothing line as well as jewelry, phone covers, and other accessories. Many new clothes have been released with various slogans such as "Overthinker Since Birth Crewneck," "Migraine Brain Crewneck," "Sensory Overload Hoodie," and many more. These items are available for purchase on the company's website as well as on Amazon. All sweatshirts range between $60-$80.

Happy buyers have left reviews on the website like, "This makes my 5th STWIS sweatshirt. I wear them absolutely everywhere. To sleep, go to Target, eat with friends, and on walks. I get so many compliments when I wear them because so many people resonate with them! Not only are they cute, but they are so freaking comfy. I mean the quality is honestly unmatched. The price is SO worth it and if you are ever questioning getting one, just stop overthinking it and get one ;) I got a large because I wanted that oversized look and I am normally a small! I have a small, a medium, and now a large and the larges are the perfect oversized size for me."



 

Where is See The Way I See now?

Sophie established her mental health awareness company in her parents' basement. She transformed her parents' two-car garage into a mini-warehouse as the company flourished. She had finished 30,000 orders in just 8 months. Because of the enormous demand, she enlarged her inventory and moved to a larger warehouse. She had gotten another 20,000 orders before the end of the year, bringing her total for the year to 50,000. She had completed a $1 million+ business in less than a year.

This clothing company is thriving, with sales increasing on a regular basis. Most individuals nowadays approach the garment industry from a unique standpoint. User involvement is high on the brand's social media platforms, such as Instagram and YouTube. Many orders are delivered to them for free via this social media platform. Since its inception, this company's sales have steadily increased. Within a year of the company's start, the brand had produced $1 million or more in sales. There is a lot of rivalry in the apparel industry, but smart marketing may lead to a lot of good sales. The brand's current headquarters are in Trumbull, Connecticut, and it employs 2–5 people.



 

Who will steal the deal?

For the past year, she has been in a "sell-out of product then restock" mode. She's probably looking for a Shark's assistance in obtaining stable inventory. Shark Daymond John may invest in this clothing company. He bought SPERGO last season mostly because of the company's messaging. We can expect an offer from him. Shark Mark Cuban may also be interested in the consumer model and her organic marketing. Similarly, Shark Barbara Corcoran owns multiple profitable clothes firms. Sharks Lori Greiner and Kevin O'Leary may not make an offer, but Sophie may still walk away with a deal.

'Shark Tank' Season 14, Episode 21 airs on ABC on Friday, May 5, 2023, at 8 pm ET. Catch the latest episode featuring products like Nature’s Wild Berry, Noshi Food Paint, See The Way I See and You Go Natural, and an update on Collars & Co. Missed an episode? Episodes can also be viewed the next day on demand, or on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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