Dapper Boi's 'Shark Tank' pitch leaves fans questioning its claim to inclusivity and genderless clothing
LOS ANGELES, CALIFORNIA: Are you tired of the fashion industry only catering to a narrow definition of what's considered "normal?" Enter Dapper Boi, the brainchild of dynamic married couple Vicky and Charisse Pasche. Since its founding in 2015, Dapper Boi has been shaking up the fashion world with its innovative, body-inclusive apparel line. Recently, the Pasches took their brainchild to the Sharks on the ABC TV show 'Shark Tank' in hopes of securing an investment to take their business to the next level.
While the Sharks Mark Cuban, Barbara Corcoran, Daymond John, Lori Greiner, and Kevin O’Leary were intrigued by Dapper Boi's mission, they ultimately declined to invest. But don't count the Pasches out just yet - Shark Daymond John offered to mentor the couple to help them manage their finances more effectively. Despite the encouragement from Shark John, fans of the show are questioning the "gender inclusivity" aspect of the brand. While Dapper Boi prides itself on offering fashion options that cater to all body types, some viewers have expressed skepticism about the company's claim to be gender-inclusive.
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Daymond John offered mentorship instead of investment
The world of fashion is no longer just limited to the conventional norm, thanks to the dynamic couple Charisse and Vicky Pasche and their innovative apparel line, Dapper Boi. However, even with their revolutionary mission, the Pasches found themselves facing significant financial difficulties when they presented their company to the sharks on the hit TV show 'Shark Tank'. The couple sought a $250,000 investment for just a 5% stake in Dapper Boi, but their pitch revealed the company's tendency to overspend, resulting in a cash crunch. Furthermore, their business model needed tweaking to better cater to customer demands. The price point for their clothing was deemed too high, given the type of products they offered. Despite impressive turnover figures, the company's finances needed careful management.
However, the sharks were less than impressed and declined to invest in a company with significant financial struggles. Despite the setback, Shark Daymond offered to mentor the couple and provided solid advice. He suggested adopting a 'For Us By Us' model for Dapper Boi to ensure inclusivity in the brand. Inclusivity is a broad and complicated topic, with different interpretations and standards, and the 'For Us By Us' approach would help the company cater to the needs of its specific demographic. Fans too were not okay with what was termed inclusive by Dapper Boi. The ideas of inclusivity differ from person to person. Mark agreed with John, and together they provided valuable feedback for Dapper Boi. While the company may not have secured an investment in 'Shark Tank', it is clear that Charisse and Vicky Pasche are driven to make their body-inclusive brand a success.
'You didn't need to spend 30% on marketing'
Dapper Boi, a clothing brand that prides itself on being body-inclusive and gender-neutral, has recently come under fire on Twitter. Fans have been expressing concerns over the brand's use of the term 'inclusive' and whether it truly encompasses all individuals. One said, "For Us By Us is the model #dapperboi so concerned with acceptance and inclusion not thinking tactically. All emotion. When we rocked FUBU we didn’t care about outside the traditional framework. All swagga," while another pointed out, "Both @mcuban and @TheSharkDaymond made great comments about recognizing the value point in a community-based product like."
Another user added, "Some great thoughts and observations from the Sharks for #DapperBoi! @TheSharkDaymond will be a fantastic mentor!" Barbara also lent her two cents on Dapper Boi. She tweeted, "Use this as a lesson, slow growth is everything! It's heartbreaking to see an amazing business come in with cash issues from overspending." Tweets like, "Also, other than flannel shirts, I didn’t see much original style with Dapper Boi. Flannel shirts are pretty generic. And I didn’t really hear what’s different about their sizing." and "That category will NEVER work. Go Woke Go Broke."
#sharkTank @TheSharkDaymond -accurate. For Us By Us is the model #dapperboi so concerned with acceptance and inclusion not thinking tactically. All emotion. When we rocked FUBU we didn’t care about outside the traditional framework. All swagga
— jennyjones (@jennyjo56591760) April 15, 2023
Both @mcuban and @TheSharkDaymond made great comments about recognizing the value point in a community-based product like #dapperBoi! #SharkTank #businessstrategy
— EVergetic Charging Solutions (@EVergeticLLC) April 15, 2023
Some great thoughts and observations from the Sharks for #DapperBoi! @TheSharkDaymond will be a fantastic mentor! #SharkTank
— Ryan Bartholomee (@RyanBartholomee) April 15, 2023
Use this as a lesson, slow growth is everything! It's heartbreaking to see an amazing business come in with cash issues from overspending. #SharkTank @ABCSharkTank #DapperBoi
— Barbara Corcoran (@BarbaraCorcoran) April 15, 2023
#SharkTank Also, other than flannel shirts, I didn’t see much original style with Dapper Boi. Flannel shirts are pretty generic. And I didn’t really hear what’s different about their sizing.
— Daisy (@DaisyLou2320) April 15, 2023
You have a great community so you definitely didn't need to spend 30% on marketing #DapperBoi #SharkTank
— J. Seaberry (@JJSea) April 15, 2023
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