ReadyFestive bags $250K deal, unimpressed 'Shark Tank' fans dub the decor subscription pitch 'dumb'

'$70 for a mini box? I can guarantee I can do better than that by myself. #SharkTank,' commented a fan after watching ReadyFestive's pitch
PUBLISHED DEC 10, 2022
ReadyFestive founders Kristina Barnes and Elizabeth Voelker on 'Shark Tank' Season 14 (ABC)
ReadyFestive founders Kristina Barnes and Elizabeth Voelker on 'Shark Tank' Season 14 (ABC)

LOS ANGELES, CALIFORNIA: What better way to kick off the Holiday special episode of 'Shark Tank' than with a pitch on festive-themed decor subscription boxes! ReadyFestive founders Kristina Barnes and Elizabeth Voelker stepped into the tank seeking an investment of $250,000 for a 10% stake in their decor subscription box company.

Kristina and Elizabeth managed to grab the Sharks' attention with their impressive sales figures and profit margins. The duo highlighted how their business solved the problem of stressing over decor pieces during Holidays, and the convenience of getting perfect baubles at the doorstep ahead of every Holiday or season. While Mark Cuban, Barbara Corcoran, Kevin O'Leary, and even Lori Greiner found many flaws in the business model itself and decided to sit out from making a deal, however, their fellow Shark Robert Herjavec was in awe of the subscription model business. So, Robert decided to make an offer but demanding for higher equity. After some back-and-forth negotiations, the deal was closed at $250K for an 18% stake in the business. While Robert saw huge potential in ReadyFestive, 'Shark Tank' fans however didn't share the same feeling. From slamming the over-priced subscription boxes to claiming that the business would work only with very select demographics, fans had a lot of thoughts on the pitch.

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ReadyFestive founders Kristina Barnes and Elizabeth Voelker on 'Shark Tank' Season 14 (ABC)
ReadyFestive founders Kristina Barnes and Elizabeth Voelker on 'Shark Tank' Season 14 (ABC)

A fan tweeted, "$70 for a mini box? I can guarantee I can do better than that by myself. #SharkTank." "A subscription box of Holiday decorations delivered- is such a #Millennial thing. #SharkTank," wrote a fan. "It's Home Goods in a box," declared a fan on the show's Reddit forum. "This is dumb," added a fan. "I'm sure people will totally buy it. Prices just seem insane for crap they must get for super cheap," pointed out a fan.



 



 

Robert Herjavec offered $250K deal to ReadyFestive on 'Shark Tank' (ABC)
Robert Herjavec offered $250K deal to ReadyFestive on 'Shark Tank' (ABC)

Some fans however felt that ReadyFestive might be a great idea for busy people. A fan shared, "Their prices are quite high but I agree that there is a market out there for it as long as they keep providing really good quality items." "There was a bespoke decorating service company in Beverly Hills like this a while back. You would pay a flat fee and they would decorate your home for Halloween through New Years. Obviously not apples to apples but I certainly see this as something busy professionals might subscribe to if they have kids," expressed a fan. "I was thinking this exact same thing! That being said, I can see people liking the convenience of having the company put together matching decor for them," echoed a fan. "The convenience of #ReadyFestive is probably the most attractive aspect of it to the consumer. Saving people time is a big deal! #SharkTank," noted a fan.



 

'Shark Tank' Season 14 airs every Friday at 8/7c on ABC. Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.
  

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