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MTV VMAs 2021: ‘Butter’ bags Best K-pop video award in BTS' second win of the night

BTS win their second award at the 2021 MTV VMAs with ‘Butter’ in the Best K-pop Music Video category

BTS has been dominating the award shows due to their talent and their successful music but what has been a testament to their success is the huge fanbase the K-pop giant has amassed over the years. K-pop has been popular among the masses but the global influence of K-pop was witnessed since 2019 when the MTV Video Music Awards introduced a whole new category to award groundbreaking K-pop video of the year.

From the offset, groups that had already made a name for themselves in South Korea were seen on the list of nominees. BTS was nominated for seven categories at the 2021 MTV VMAs and also took the first award for the night as they won Group of the Year against another K-pop giant, Blackpink.

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BTS wins K-pop Video of the Year

Making it their second win for the night, BTS won the award under the K-pop category for Music Video of the Year. After being a three-time winner for the title, BTS has proved its dominance in the category. With their first win in the year 2019 for ‘Boy with Luv’ ft. Halsey and their next win for the year 2020 for ‘On’, their hit English single, ‘Butter’ landed them a hattrick at the MTV VMAs.

The other titles nominated in this category were (G)I-dle for ‘Dumdi Dumdi’, Blackpink for ‘Ice Cream’ ft. Selena Gomez, Monsta X for ‘Gambler’, Seventeen for ‘Ready to love’, and Twice for ‘Alcohol-Free’. Alongside BTS, Monsta X which is also considered as one of the most popular groups in the USA has been nominated for the title thrice but has failed to win any award. Other K-pop acts like Blackpink, EXO, (G)I-dle and BTS’ hoobaes (juniors) TXT have been nominated twice each over the last three years and are yet to take a win.

MTV Video Music Awards 2021 was held on September 12, 2021, at Barclays Center, New York City in front of a live audience. The 40th edition of the awards ceremony began at 8 pm ET/5 pm PT and was aired live on CTV.

Fans unhappy with VMAs

Fans have been vocal about the need to have a different category for K-pop Video of the Year other than having K-pop groups compete with other Video of the Year nominees over the years. With 2021’s win for ‘Butter’ by BTS on the K-pop category, fans are curious about how BTS’ all English track would fare in the K-pop category instead of being on Video of the Year category despite its wonderful sales and chart records.

One fan said, “They are the cutest for sure. But why broadcast kpop category and not best group of the year? By doing so is just telling everyone that is where they belong on a separate category all bc they are korean, Butter is an english song sang by korean artists.” To this another ARMY replied saying, “Vma scammers. Western music industry scared of the kpop artists. They are all shaking right now ya know.” Another said, “They’re cute but why do you keep snubbing them? Like come on. They deserve more credit than what you give them credit for.” Another fan said, “They are the cutest thing ever. They also deserve every award army earned for them.”  More fans pointed out, “Unfortunately you weren't fair at every award, but we know every vote was real and we know it.” An angry fan even said, “You think you can sugar coat what you just did by telling us they’re cute.??”