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Mama Sing My Song on 'Shark Tank': What is the cost and how to buy customizable plush toys that play songs for children

In 'Shark Tank' Season 15 Episode 12, a charismatic trio will present their customizable plush toys to the panel of Sharks
PUBLISHED JAN 27, 2024
Valerie Strattan-Guerra, Amanda Seibert, and Danny Seibert, the founders of Mama Sing My Song on 'Shark Tank' (Christopher Willard/ABC)
Valerie Strattan-Guerra, Amanda Seibert, and Danny Seibert, the founders of Mama Sing My Song on 'Shark Tank' (Christopher Willard/ABC)

INDIANAPOLIS, INDIANA: Valerie Strattan-Guerra, Amanda Seibert, and Danny Seibert are gearing up to pitch their innovative product, Mama Sing My Song on 'Shark Tank' Season 15 Episode 12. Their huggable plush toys not only offer comfort but also play soothing songs for children. Pacifying a crying baby is no small feat for parents. Now, with Mama Sing My Song, they can turn to the power of relaxing music to ease their babies' distress.

The founders of Mama Sing My Song are on a mission to provide parents with a musical solution, offering solace and a pathway to alleviate their infants' distress through the enchanting world of melody. 'Mama Sing My Song', spearheaded by a dynamic group of women, centers its mission on crafting personalized songs for children worldwide. These unique compositions aim to provide children with a sense of acknowledgment, appreciation, and cherished moments.

In the upcoming 'Shark Tank' Season 15 Episode 12, this charismatic and enterprising trio will present their customizable plush toys to an esteemed panel of Sharks. With hopes of securing a transformative deal, they face the formidable Sharks, including Mark Cuban, Kevin O'Leary, Lori Greiner, Daymond John, and Daniel Lubetzky.

Mama Sing My Song will be featured on 'Shark Tank' Season 15 Episode 12 (Christopher Willard/ABC)
Mama Sing My Song featured on 'Shark Tank' Season 15 Episode 12 (Christopher Willard/ABC)

What is Mama Sing My Song?

Mama Sing My Song, founded and operated by a team of women, is committed to crafting personalized songs that serve as a comforting and affirming source for children globally. The paramount objective of this women-led company is to ensure that children feel genuinely loved and valued. Specializing in tailor-made songs and lullabies, Mama Sing My Song has reached thousands of children worldwide. Rooted in the company's core values, which celebrate and embrace the unique qualities of every child, the founders have pioneered a platform where children can express themselves through the transformative power of music.

Mama Sing My Song provide huggable plush toys that play songs for children (Instagram/@mamasingmysong)
Mama Sing My Song provided huggable plush toys that played songs for children (Instagram/@mamasingmysong)

Mama Sing My Song products

Shark Tank Bundle

Discover the ultimate song bundle featured on their 'Shark Tank' episode. This exclusive package comprises a personalized song for your child, a professionally recorded studio version with music, and an adorable singing stuffed animal. Enjoy free shipping within the United States, and seize an extra 10% off using the code SHARKTANK10.

This extraordinary bundle encompasses a tailor-made song, a studio recording with music, a charming singing stuffed animal, a tool for generating lyric artwork, digital sheet music, complimentary printable artwork, a bonus album with nine classic song downloads for kids, and hassle-free shipping within the US. 

Acapella Bundle

The Acapella Bundle is a package that includes a personalized song for your child, which you can learn and sing by yourself. It also comes with a cuddly singing stuffed animal and other additional items. This package encompasses a unique song, an acapella recording, a delightful singing stuffed animal, a lyric artwork generator, digital sheet music, printable artwork, and a bonus album of timeless classics. 

Classic Song Bundle 

This is the ideal present for a child you care about! Pick one of seven timeless songs (such as "Twinkle, Twinkle," "Little Baby," or "You Are My Sunshine"!) to be played by a soft and cuddly stuffed animal that can bring endless cuddles, singing, and happiness. This delightful bundle features a pre-recorded song, a charming singing stuffed animal, eight additional song downloads, and complimentary printable artwork. 

Mama Sing My Song offers 3 bundles (Instagram/@mamasingmysong)
Mama Sing My Song offers 3 bundles (Instagram/@mamasingmysong)

Who is the founder of Mama Sing My Song?

Valerie Strattan-Guera, Amanda Seibert, and Danny Seibert are the visionary founders of Mama Sing My Song. The journey began when Amanda Seibert stepped into the realm of motherhood. Inspired by her own experience, she wrote a song to soothe her fussy baby, Jane and found remarkable success. As Jane grew older, Amanda and her husband continued to sing the song, and from their home in Indiana to the renowned platform of 'Shark Tank,' Mama Sing My Song has evolved into a collective of talented songwriters, artists, and musicians crafting melodies for children worldwide.

These heartfelt songs serve to remind children that they are seen, valued, and deeply loved. Amanda and her partners specialize in creating singing stuffed animals that play personalized songs for children. Moreover, they run a program dedicated to donating songs to children in foster care, extending the warmth of music to those who need it most.

Amanda emphasizes that it is a privilege for her and her team to contribute to helping children feel loved. In addition to her work with Mama Sing My Song, Amanda is also an accomplished author. Her debut children’s book, 'Mama, Sing My Song: A Sweet Melody of God’s Love for Me,' was released in 2022. In an interview with Indy Maven, Amanda shared insights about her company, stating, "At Mama, Sing My Song, we take a parent’s huge, unending love for their child and all the wonderful qualities that make a child so unique, and we turn it all into a personalized song just for that child."

She continued, "Mamas are saying that our personalized songs are the sweetest gift they have ever received/given their children, and we hear stories every day of how these songs are impacting lives in deep and meaningful ways. It’s truly an honor to be a part of it!"

Valerie Strattan-Guera, Amanda Seibert, and Danny Seibert are the founders of Mama Sing My Song (Christopher Willard/ABC)
Valerie Strattan-Guera, Amanda Seibert, and Danny Seibert are the founders of Mama Sing My Song (Christopher Willard/ABC)

What is the cost and how to buy Mama Sing My Song?

Mama Sing My Song's Shark Tank Bundle, originally priced at $310, is now available at a discounted price of $249. The Acapella Bundle, initially priced at $203, is currently on sale for $149. The Classic Song Bundle, with an original price of $71, is currently available for $49. All of Mama Sing My Song's products can be purchased directly from their official website.

A customer named Rachel Neugebauer shared, "Absolutely love it! It is as though our sweet boy was personally known by our songwriter. So grateful for the song to sing over him and with him for years to come!"

Another customer named Heather Tippin added, "Wow! This song is so incredible and captures all of the details we put down. Still can’t believe how sweet and perfect it is for our little girl! It makes me cry every time! Thank you for this amazing gift!"

A customer named Christi Stoner chimed in, "It’s absolutely perfect!!! I wasn’t sure how you’d get all the details and the special request to flow in a song but you did it! Can’t wait to surprise her with this song on her birthday. She’s been asking for one and I know she will be delighted with it. Thank you so much."

You can buy Mama Sing My Song products from their official website (Instagram/@mamasingmysong)
You can buy Mama Sing My Song products from their official website (Instagram/@mamasingmysong)

Where is 'Mama Sing My Song' now?

Over the past few years, Mama Sing My Song has experienced remarkable growth, garnering a substantial following of over 35k on Instagram. This toy brand has successfully captivated and engaged its audience. Notably, 10% of their profits are dedicated to providing songs for children in foster care, showcasing a commitment to making a positive impact beyond their product offerings.

A total of 10% of Mama Sing My Song's profits go to songs for kids in foster care (Instagram/@mamasingmysong)
A total of 10% of Mama Sing My Song's profits went to songs for kids in foster care (Instagram/@mamasingmysong)

Who will seal the deal?

Valerie Strattan-Guerra, Amanda Seibert, and Danny Seibert are gearing up to pitch their singing stuffed animal toys for kids on 'Shark Tank' to the panel of Sharks, including Mark Cuban, Kevin O'Leary, Lori Greiner, Daymond John, and Daniel Lubetzky.

Lori Greiner and Daniel Lubetzky may show interest in Mama Sing My Song.

'Shark Tank' Season 15 Episode 12 airs on ABC on Friday, January 26, 2024, at 8 pm ET, featuring products like BarBees Bartending, Meat the Mushroom, and Jays Pet Butter.

If you miss an episode, you can catch up the next day on demand, on Hulu, or watch old seasons and episodes on Amazon Prime Video and iTunes.

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