Why did Kevin O'Leary invest in Dingle Dangle? 'Shark Tank' investor calls co-founder 'winning entrepreneur' for award-winning product

Dingle Dangle creators Mark Hamilton and Stewart Gold, pitched the product on 'Shark Tank' and signed a deal with Kevin O’Leary
PUBLISHED JAN 13, 2024
'Shark Tank's Kevin O'Leary invests in niche business Dingle Dangle (ABC/ChristopherWillard)
'Shark Tank's Kevin O'Leary invests in niche business Dingle Dangle (ABC/ChristopherWillard)

LOS ANGELES, CALIFORNIA: A day out with your child might be enjoyable until it is time to change their diaper. Babies and changing tables are not always compatible.

Dingle Dangle is a gadget that parents may put on their heads to keep children entertained while changing diapers. Its developers, Mark Hamilton and Stewart Gold, proposed the concept for 'Shark Tank' and secured a deal with Kevin O'Leary.

Speaking about his decision to invest in Dingle Dangle, Kevin took to X and wrote, "You’re qualified in your industry, you’ve found your unique NICHE, and you’re willing to go to bat for your business or idea. That’s a winning entrepreneur."



 

Mark and Stewart are expecting a significant increase in sales following their participation on 'Shark Tank'. Given how odd the product is, videos of their presentation should go viral online.

In addition, because 'Shark Tank' took an extended hiatus over Christmas, viewership should be greater than usual. This exposure should help Dingle Dangle generate at least $100,000 in sales during the following month.

The transaction with Kevin is expected to be completed within the next three to six months.

Kevin O'Leary and Daymond John trying out Dingle Dangle in 'Shark Tank' Season 15 (ABC/ChristopherWillard)
Kevin O'Leary and Daymond John trying out Dingle Dangle in 'Shark Tank' Season 15 (ABC/ChristopherWillard)

Dingle Dangle co-founder was eyeing Kevin O'Leary for deal

Dingle Dangle was named one of the British Baby Products Association's Best New Products. Weeks after producing the toy for children aged 13 to 18 months, Stu started an Indiegogo crowdfunding effort that generated more than $5,000.

They applied to 'Shark Tank' and received a response within days, but it took around a year to get on the show.

On his Instagram stories, Kevin shared Stewart's after-moment thoughts. In the story, the Dingle Dangle co-founder revealed that he walked into the Tank in the hopes of signing a deal with Mr Wonderful and was very excited. That is how it ended.

Dingle Dangle founders wanted to sign a deal with 'Shark Tank's Kevin O'Leary  (ABC/ChristopherWillard)
Dingle Dangle founders wanted to sign a deal with 'Shark Tank's Kevin O'Leary (ABC/ChristopherWillard)

Dingle Dangle has won National Parent Product Award

Since its release in the middle of 2020, the Dingle Dangle has quickly become a favorite among parents nationwide. On Amazon, it has an average rating of 4.5 stars out of 5.

The majority of consumers have commended its simplicity of use and usefulness, with the gadget being used for anything from diaper changes to picture shoots and even cat toys. However, what consumers appear to like the most is its hilarious value.

Over time, this strong reaction has resulted in notable honors. In 2022, it was recognized with the National Parent Product Award and an Editor's Choice Award from MadeForMums.

Dingle Dangle made a significant impression when it got the prestigious British Baby Products Association's Best New Product Award in 2022. It was a pivotal occasion for co-founders Mark and Stewart.

Dingle Dangle co-founder,  Mark Hamilton in 'Shark Tank' Season 15 (ABC/ChristopherWillard)
Dingle Dangle co-founder, Stewart Gold in 'Shark Tank' Season 15 (ABC/ChristopherWillard)

Dingle Dangle offers feeding bowls and mats, burp cloths, and more

Dingle Dangle's main goal, like that of most new businesses, is to grow. On Dingle Dangle's website on Amazon, shoppers may purchase a variety of baby goods designed to make parents' lives simpler.

This includes a variety of feeding bowls and mats, burp towels, cutlery sets, teethers, changing mats, and even trendy fake fur booties. In preparation for its debut on the show, the firm is providing many 'Shark Tank' package discounts on various presents and toys.

Caption: Stewart Gold is one of the founders of Dingle Dangle (Christopher Willard/ABC)
Stewart Gold is one of the founders of Dingle Dangle (Christopher Willard/ABC)

'Shark Tank' Season 15 airs on Fridays on ABC at 8 pm ET.

For those who miss the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.

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