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'Crazy in Love': ITZY resumes activities on music shows with b-side track 'Swipe'

ITZY made their September comeback with title track 'Loco' and will now resume activities for the album with b-side song 'Swipe’

K-pop girl group ITZY has made their grand return with their studio album ‘Crazy in Love’ and the title track ‘Loco’. On October 12, ITZY joined much bigger girl groups like Twice and Blackpink as the only K-pop girl groups in history to chart for 2 weeks or more on Billboard 200 Chart among their Top 100 songs. The group also recorded their first win for the song ‘Loco’ at KBS Music Bank on October 8.

ITZY also recently took their second win for the song at SBS Inkigayo on October 10, taking their total wins at music shows to 41. ITZY is now the first fourth-generation K-pop group with the most number of music show wins. The group will now continue to promote their album ‘Crazy in Love’ with their b-side track, ‘Swipe’ at music shows.

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ITZY to start activities with ‘Swipe’

ITZY will perform ‘Loco’ next at Mnet’s 'M Countdown' on October 14, where fans are hoping to see the group take another win. On October 10, ITZY announced that they will be performing their b-side track ‘Swipe’ “on-air” to promote the song. Mnet’s 'M Countdown' showcase on October 14 will mark when the group will begin their activities for ‘Swipe’.

The group will continue to promote the track throughout this month by performing ‘Swipe’ at KBS’s 'Music Bank' on October 15 and MBC’s 'Show! Music Core' and SBS’ 'Inkigayo' on October 17. The track ‘Swipe’ by ITZY is a song where the members of the group express their feelings of being controlled by obsessive people on the internet and how they ‘Swipe’ to ignore their controlling nature through the medium of a cellphone.

‘Swipe’ by ITZY talks about Internet Trolls

It was reported that the song was written and produced by a team of domestic and foreign artists who have previously worked with the K-pop act, Twice, a sister group to ITZY under JYP Entertainment.

With ‘Swipe’, Midzy’s (ITZY fanbase) showed a positive, enthusiastic response given the relatability aspect of the song where a lot of people experience being targeted by internet trolls. The music video for ‘Swipe’ also recorded 6 million views on YouTube on the fourth day since its release.

With ‘Crazy in Love’, which is ITZY’s first studio album since their debut in 2019, the group has been gaining a lot of hits domestically as well as internationally. The title track ‘Loco’ has appeared on Billboard’s Global (excluding the US) chart, which ranks songs on the basis of their streaming and music sales in more than 200 regions around the world. It also ranked tenth on Billboard’s World Digital Song Sales on October 16 and charted on Billboard Global 200 chart.

'ITZY is performing Swipe'

Fans started getting excited ever since ITZY dropped the news of 'Swipe' going on-air. One fan said, "They will perform #SWIPE on music shows next week!" Another fan said, "Itzy is gonna promote SWIPE on music shows next week I’m going INSANE." One more fan said, "OMG ITZY IS GOING TO PERFORM SWIPE ON MUSIC SHOWS."

One shocked fan said, "SO YOURE TELLING ME ITZY'S GONNA PERFORM SWIPE ON MUSIC SHOWS????????" One more fan noticed, "There's no *still counting words so that means they already ended loco promotions & start the swipe promotions on music shows?" One excited fan said, "WE MIGHT SEE ITZY PERFORMS SWIPE ON MUSIC SHOWS LIKE WHAT THEY DID ON SNS OMGGGXFGDSDG."