2022 Brand Customer Loyalty Awards: Winners include Seventeen, 2PM Junho, Kep1er, IU
It seems that K-pop idols are called idols since they truly are all-rounders when it comes to South Korean entertainment. Along with releasing music, they also dabble in other fields from acting and hosting to modeling and being selected as brand ambassadors. In fact, due to K-pop idols’ loyal and huge fanbase who sell out anything their favorite endorses, they are often included when it comes to consumer trends. Every month we have brand ranking reputations along with several award shows honoring idols along with actors and entertainers.
Entertainers, hosts, actors, and K-pop idols are awarded for their participation in brand deals and impact on consumer trends. We have award shows like Brand of the Year Awards, Korea First Brand Awards, and Brand Customer Loyalty Awards. Well, on May 4, the 2022 Brand Customer Loyalty Awards finally took place. It was hosted by the Korea Consumer Forum and Brand Keys which takes a look at the data in 35 major countries and the customers’ loyalty to Korean brands thanks to certain celebrities. The winners included the likes of Seventeen, 2PM’s Junho, Kep1er and IU.
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2022 Brand Customer Loyalty Award
The 2022 Brand Customer Loyalty Award event selected the top 41 brands that had impressive customer loyalty. They also awarded celebrities including entertainers, actors, and K-pop idols whose participation in brand deals influenced the customers. Choi Yena received two awards while Mamamoo’s Moonbyul won for her radio show. Along with Yena, comedian Yoo Jae-suk, YouTuber Park Myung-soo, entertainer Jang Do-Yeon, Moon Se-Yoon, and rookie girl group Kep1er were some of the winners who received the highest loyalty score for their activities in 2022.
Here's the full list of the winners at the event:
Best Actor - 2PM’s Junho
Best Actress - Kim Da-mi
Best Rising Actor - Kang Hoon
Best Rising Actress - Lee Hye-ri
Best Rookie Actor - Choi Hyun-wook
Best Rookie Actress - Cho Yi-hyun
Best Idol Actor - SF9’s Rowoon
Best Idol Actress - Kim Sejeong
Best Male Idol - Seventeen
Best Female Idol - Oh My Girl
Best Rising Male Idol - Treasure
Best Rising Female Idol - STAYC
Best Rookie Male Idol - Mirae
Best Rookie Female Idol - Kep1er
Best Male Solo Idol - Kang Daniel
Best Female Solo Idol - Girls’ Generation’s Taeyeon
Best Rookie Female Singer - Choi Yena
Best Female Idol Variety Star - Choi Yena
Best Male Idol Variety Star - SHINee’s Key
Best Live Streaming Show DJ - Mamamoo’s Moonbyul
Best Singer-Songwriter - IU
Best Male Vocal Group - 2AM
Best Female Vocal Group - Davichi
Best Male Vocalist - Jung Seung-hwan
Best Female Vocalist - Younha
Best Male Variety Star - Yoo Jae-suk
Best Female Variety Star - Jang Do-yeon
Best Entertainer - Moon Se-yoon
Best Trot Singer - Kim Yeon-ja
Best Male YouTuber - Park Myung-soo
Best Female YouTuber - Kim Na-young
Best Beauty Creator - Risa Bae
Best Foreign Entertainer - Daniel Linemann
Best Sport-Ainer - Park Se-ri
Best Radio DJ - Park So-hyun