Youthforia on 'Shark Tank': Here's how you can sleep with your makeup and wake up to glowing skin
LOS ANGELES, CALIFORNIA: We have all grown up hearing from our parents, doctors, estheticians, and even beauty influencers about all the perils of sleeping with makeup on! While there are plenty of hacks to motivate us to take the makeup off after a long day, it can still seem like a daunting task to stand before the mirror on a cold, winter night and scrub your face clean when all you want to do is jump into your bed and curl in your blanket. Nobody knows this feeling better than Youthforia's founder Fiona Co Chan.
After years of dozing off with her makeup still on and waking up to unsightly acne and irritated skin, Fiona decided to take on the challenging task of creating a line of clean makeup products that will not only make you look like a million bucks but also nourish your skin. This means even if you doze off with your full face of makeup, you can still wake up with a fresh, glowing face! After taking the TikTok world by storm with her "game-changing" products, Fiona is ready to set foot into 'Shark Tank' in the upcoming episode 15 of 'Shark Tank' Season 14. She'll be pitching her clean, plant-based, and skin-friendly beauty brand before the Sharks- Mark Cuban, Kevin O'Leary, Barbara Corcoran, Lori Greiner, and Robert Herjavec. while we will have to wait and watch to see if the Sharks will want to take a bit of YouthForia, in the meanwhile, you can learn all about the brand, its founder, and even our guess on which Shark might close the deal. Read on to know more.
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What is Youthforia?
If you thought makeup and skincare are two mutually exclusive terms, then you may want to reconsider it, all thanks to Youthforia. Youthforia views makeup as an extension of your skincare, and they're walking the talk by formulating makeup that you can sleep in! This clean and sustainable makeup brand is all about using skin-froendly ingredients that are created using high performance plant-based synthetics, and biobased formulas that will improve your skin with every wear! The brand follows Green Chemistry principles— formulating with at least 90% naturally derived (instead of fossil fuels) and all their products are certified by the USDA BioPreferred Program.
The brand's website explains, "Our products are powerful multi-taskers, not only do they make you look and feel beautiful, they’re high-quality treatments for your skin. All of our products are infused with our proprietary blend found in the Skin Chi complex." "Youthforia makes makeup you can sleep in, because we use clean, plant-based ingredients that act like skincare.
We’re best known for making the world’s first color-changing, universally flattering blush that went viral on TikTok!"
If you're wondering what exactly the word Youthforia means, then we got you covered. It's a play on the words- Youth and euphoria. "Youthforia is universal. It’s the moments of utter bliss in your adult life that remind of your childhood joy. Your first lip gloss. Getting a case of the giggles. Like if confetti was a feeling.That’s how how we want to make you feel with every product, every time," explains the brand's website.
Youthforia's flagship products include:
BYO Blush
BYO Blush- Tinted Blush Oil
Dewy Gloss
Night Off Face Wash
Pregame Primer
Pregame Setting Spray
Who is the founder of Youthforia?
Youthforia was launched by Fiona Co Chan in 2021. The idea for Youthforia came about right when COVID hit. Perhaps it was the inability to go out and see people, but Fiona kept coming back to this idea that the best part of wearing makeup is going out with your friends and sometimes that means forgetting to take your makeup off. She really wanted makeup that was good for your skin, so good you could sleep in it.
During the development of Youthforia, Fiona slept in all of the lab samples (and recruited her husband to sleep in them too) and woke up with much better skin. It completely changed her beauty routine philosophy - makeup is an extension of skincare. And sleeping in lab samples is a huge part of the Youthforia testing process. She's also passionate about Green Chemistry and not using fossil fuels and it's a big pillar of the Youthforia formulation philosophy, because most makeup contains liquid microplastic and she just didn't want to do that. Fiona was recognized by Byrdie Eco Awards as a Eco Beauty Hero and a Disruptor.
She likes making beautiful makeup that has a unique spin on existing categories while being friendly to the planet and being good for skin. Basically, the entire Youthforia brand is just a collection of things she finds interesting to work on and is all about inspiring fun and being with your friends.
What is the cost and where to buy Youthforia from?
Youthforia is currently available for purchase on the brand's website here, or Amazon. If you're someone who prefers shopping from brick and mortar stores after thoroughly testing the products, then you can check out Youthforia's offerings at any of the 488 Ulta stores across the country! The price of Youthforia's products range from $26 to $36. You can save up some cash by opting to buy a bundle of some of their best-sellers.
The brand's famous color-changing blush has earned several glowing reviews from its customers. A happy Amazon customer wrote, "This product puts a little color on my cheeks, and I even put it on my lips to add a little base color. It stays on all day. You just need one a little dab and it will give you lots of color, so be sure to use a nice make up brush to blend it in."
Where is Youthforia now?
Youthforia may be a relatively new entrant into the highly saturated beauty industry, but that hasn't stopped this new brand from making a splash in the industry and also earning thousands of loyal customers and fans along the way! After tasting success on the internet with the viral videos of its products, Youthforia is slowly but steadily eyeing into expanding its line of products. In a blog post written by Fiona on the brand's website where she recounted her journey to 'Shark Tank', she revealed that the brand would soon be launching their new product- Youthforia Skin Tint Foundation!
"If you guys didn't already know, I've been working hard on a complexion product. The morning of filming, I went for a run to clear my nerves and I sat down and put on the Youthforia Skin Tint Foundation product I’ve been working on for years (it hasn't launched yet!).I swear, it's something about the sensorial aspect of putting on a product that you've worked so hard on, that you believe in so much, that you're so proud of, that you know, will past the ultimate wear test of being in Shark Tank - that gave me another level of confidence. I told myself, "I am THAT Girl," she wrote. We can't wait to check out the new launch by this very promising brand. If the rave reviews on their other products are anything to go by, we're sure that the skin tint foundation might become a permanent beauty staple in many people's beauty routines!
Who will steal the deal?
We think either Lori Greiner or Barbara Corcoran might be interested in this pitch. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.
'Shark Tank' Season 14 Episode 15 airs on ABC on Friday, March 3, 2023, at 8 pm ET. Catch the latest episode featuring products like Eat Your Flowers, Surf Band Pro, Youthforia, and Big Mouth Toothbrush.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTune