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'Shark Tank': Men's makeup brand Stryx bags $600K deal, unimpressed fans say 'just use what girls use'

Though the Stryx founders left 'Shark Tank' with a deal from Robert Herjavec, fans however were unimpressed by the brand's pitch and USP

When you look your best, you feel your best. While women hide their flaws and imperfections with makeup, most men have been conditioned to view makeup as something just for women, leaving them with zit-covered faces and undereye bags. To get men to embrace makeup and work on improving their skin, Devir Kahan and Jon Shanahan launched Stryx, a skincare and makeup brand that specifically caters to men's skin concerns.

The duo walked into 'Shark Tank' seeking $600,000 for a 5% equity stake and a $12 Million valuation. Devir and Jon managed to impress Sharks with their sales figure of $130,000 per month! When it was time for the Sharks to make an offer Daymond John, Mark Cuban, and Lori Greiner decided to sit out citing reasons such as the product's packaging not being clear enough to imply that its a makeup brand to unrealistic valuation. However, Kevin O'Leary and Robert Herjavec rolled out their offers. Kevin made his infamous royalty offer with investing $300K and extending another $300K as a loan for 2.5% and a royalty of $2 per unit sold until $600K is paid off and then the royalty would drop to 25 cents in perpetuity, Robert chided his fellow Shark for being a greedy loan shark and made a more reasonable offer of investing $600K for a 10% equity stake. 

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Though the Stryx founders left the tank with a deal from Robert, fans however, were unimpressed by the brand's pitch and USP. Several fans took to Twitter to question why a separate line of makeup was needed for men when women's makeup was available and slammed the 'gendered products'. A fan tweeted, "Oh no men can't wear makeup!” Bro it's 2022. If you like the women’s deodorant, use it. If I like the Old Spice, I'll use it. Who cares? Do what makes you happy. Gendered products are useless and they usually just add unnecessary markups. #SharkTank." "Lol #SharkTank more useless bullsh*t gendered products," seconded a fan. "I'm going to need someone to explain to me why concealer and brow gel need to be different for a guy. #SharkTank," wrote a fan. 

Another fan pointed out, "If you want to wear makeup just use with the girls use." "There are already concealers out there. I’m sorry I’m out," declared an unimpressed fan.

'Shark Tank' Season 13 airs every Friday at 8/7c on ABC. Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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