54 Thrones on 'Shark Tank': What is the cost, who is the founder and all about Oprah's favorite skincare brand
As the Queen of All Media, Oprah Winfrey has a great taste and a soft spot for finer things in life. Every year Oprah compiles a list of her favorite things spread across various categories ranging from books to skincare and blesses the world with it. If you had a chance to peek at her list for the year 2020, then you may have noticed that she listed Holiday Butter Set made by 54 Thrones in Houston, Texas, as one of her favorite items. Within no time the brand's butter set was sold out and people were eagerly waiting for a restock to get their hands on the product that Oprah loved.
After Oprah's seal of approval helped the brand become an overnight success, the brand's founder- Christina Tegbe is all set to pitch her exclusive African Botanical skincare range inspired by age-old African beauty rituals to the Sharks- Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Guest Shark Nirav Tolia, on the upcoming episode of 'Shark Tank'. If you're curious to know more about this Black-owned skincare business brand, then we got you covered.
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What is 54 Thrones?
54 Thrones is a beauty brand that manufactures skincare products based on African beauty rituals. The brand's website states, "Clean beauty originated in Africa. Many of these African beauty rituals we share were initially created with intent to heal or celebrate. Plant botanicals like; roots, herbs, oils and butters were first used to efficaciously treat ailments, maintain health or as part of ceremonious occasions like births and weddings. These same plant botanicals have powerful results when used as part of your beauty routine." 54 Thrones' unique skincare products help in uplifting your skin.
The brand's unique name- 54 Thrones is a homage to the 54 different countries in Africa. 54 Thrones is a part of the Black-owned beauty brands in Sephora’s 2021 Accelerate program which provides Black business owners with a hands-on training course in building and expanding their business.
Who is the founder?
Christina Funke Tegbe is the founder and creative visionary behind 54 Thrones. An African beauty brand inspired by the richness, diversity, and cultures of the continent and its people. A southern-American childhood rooted with the cultural essence of Nigeria, Christina grew up experiencing the true and sacred beauty of Africa. Empowered by her Nigerian aunt who would indulge her with tubs of shea butter sent via Nigeria and moved by the ingenuity and innovation across the motherland, she answered the call to share the heart and soul of Africa with the world. In 2015, she left a career in corporate consulting to launch 54 Thrones. With 54 Thrones, Christina aspires to spread the message of the African origin of clean beauty”. Determined to share the beauty and authenticity of an Africa often not seen, she partners with passionate artisans who handcraft the rich ingredients that make up the brand.
"African beauty rituals are communal, romantic, ethereal and the cleanest thing you could adorn your skin with," explains Christina on the brand's website.
What is the cost of 54 Thrones products and where to buy them?
The cost of soaps, butters, and various oil sold by 54 Thrones range from $14 to $64. The brand has put together various bundles of products and selling them on sale as part of 'Shark Tank' special. You can purchase your various own 54 Thrones bundles' or individual products either from the brand's website here, Sephora, Amazon or select Neiman Marcus Stores.
The brand's products have several glowing reviews on Amazon. A customer left the following review on the brand's butter gift set, "I love these body butters! The packaging in this set is so gorgeous and it makes a really nice gift. The scents are subtle and delicious and they are super moisturizing. The butter turns into an oily consistency which absorbs into your skin really quickly. None of mine were overly hard and they came out easily but if they had been, I would just follow the instructions to soften by putting the tube in warm water. Not really a big deal since you just have to do that once or twice and then the butter will stay soft after that."
Where is 54 Thrones now?
54 Thrones had their big launch on Sephora in September. In an Instagram post the bran shared, "Now Available on Sephora.com & 🇨🇦 We are elated to share our #LoveLetterToAfrica💌 @Sephora campaign video with you. We are so proud of this campaign, and happy to have had the opportunity to work with local 🇬🇭 Ghanaian creatives and models to bring our vision to life! This is our love letter, we’re grateful to be sharing the beauty of Africa and the love, detail and craftsmanship that goes into making each and every one of our products. xxo, #From54ThronesWithLove Available on Sephora.com & Sephora.ca."
Who will steal the deal?
Lori Greiner, the queen of QVC, may be very interested in the brand, but eventually, it will boil down to the brand's sales numbers, and demand for the Sharks to decide whether they want to invest in the brand or not.
‘Shark Tank’ Season 13 Episode 4 airs on ABC on October 29, 2021, at 8 pm ET. Catch the latest episode featuring products like Soapen, The Magic 5, Tabby, and 54 Thrones.
Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.