Drew Barrymore’s Emmy-winning daytime talk show gets promising update after strong ratings
While the market for celebrity-driven daytime talk shows seems to be waning with the passing day, 'The Drew Barrymore Show ' still marches on in all its glory. The CBS Stations and CBS Media Ventures have accordingly attested to the show's rising popularity, since 'The Drew Barrymore Show' has now been officially renewed for two more seasons.
In addition to the CBS Stations leading the way, the stations owned by Nexstar and Sinclair, which own the majority of the show's core group of stations, have upgraded the show's time periods in seven of the top 40 markets in which the show operates: Minneapolis, Cleveland, Seattle, Cincinnati, Kansas City, Charlotte, and Baltimore.
It is fair to say that 'The Drew Barrymore' is here to stay, at least until 2028. The daytime talk show's three most profitable markets remain New York, Los Angeles, and Chicago. The show is produced by CBS Studios and won its first-ever Daytime Emmy for Outstanding Daytime Talk Series Host in 2025. 'The Drew Barrymore Show' was a frontrunner in the 1999-2022 wave of big-budget daytime talk shows, among many.
However, since the advent of social media-based digital video podcasts, the genre of daytime talk shows has taken a massive hit. This is especially felt in the challenged faces of first-run syndications. It has been confirmed that 'The Kelly Clarkson Show' and 'Sherri' are coming to an end after their ongoing seasons. Furthermore, there's no news about ABC's 'Tamron Hall', while 'The Jennifer Hudson Show' has been renewed for another season. A primary disadvantage of the waning daytime talk show genre is its high budget requirements and reliance on guild contracts, compared to the relatively cheaper, non-guild alternative of video podcasts, as explained by Deadline.
Speaking about the future of her show, Barrymore herself remarked, "What matters most to us is our viewers and the people that come here! This show began as a space for intimate conversation, and we’re continuing to plant our flag as a truly multiplatform experience. We live in a world where people discover content in so many different ways, and from the very start in 2020, our mission was to break the mold rather than conform to the traditional daytime landscape.I hold myself accountable to staying savvy about how and where this show is seen – feeding every corner that counts, while daring to just be myself and figure out life with others. My curiosity about people is what fuels me. I’m so excited to continue, as I see this endeavor as an opportunity and a gift. Our show family is deeply grateful for the support of CBS and George Cheeks, who all helped us get here."
The current season of the talk show has attracted 1.6 million daily viewers, according to Nielsen L+7 Big Data + Panel.
